1. Changing the font of a trademark is an act of impersonating a registered trademark, which is easy to cause disputes and is not conducive to the protection of trademark rights. It is suggested to apply for registration of the changed new trademark.

article 24 of the trademark law stipulates that if a registered trademark needs to change its logo, it shall re-apply for registration. Article 49 stipulates that if a trademark registrant changes the registered trademark, the registrant's name, address or other registered items by himself in the process of using the registered trademark, the local administrative department for industry and commerce shall order it to make corrections within a time limit; If it fails to make corrections within the time limit, its registered trademark shall be revoked by the Trademark Office.

This means that the use of a trademark should be strictly limited to the registered trademark pattern and the goods approved for use. If the trademark pattern is changed or exceeds the scope of the goods approved for use, cross-category use should not be marked with a registration mark, otherwise it is an act of impersonating a registered trademark; If the changed trademark pattern or the goods beyond the approved use are the same as or similar to the registered trademarks of others, they shall also bear the legal liability for trademark infringement.

Therefore, whatever font is registered should be applied, and it is not allowed to be changed at will, and the logo should be added. Many registered trademark owners will change the font in order to make the trademark more beautiful and special, such as changing the registered printed text into other aesthetic fonts, or artistic creation of the registered trademark font.

Here, I would like to remind all registered trademark owners that the trademark with changed font is a new trademark, and it is suggested to apply for registration of the new trademark with changed font. First, you can better protect your trademark rights, and first, you can avoid administrative punishment and civil tort risks caused by impersonating trademarks.

2. under exceptional circumstances, the change of the font of a trademark does not constitute impersonation of a registered trademark, but belongs to self-change, and you can choose whether to apply for registration of the changed trademark.

In some cases, the change of the trademark font does not constitute a substantial change in the font, and this change is minimal, such as the font when registering a trademark and the actual use of the trademark font is handwritten and printed. The law allows this to happen, so it will not be dealt with as a counterfeit registered trademark. However, it is recommended that the trademark owner carefully consider and apply for registration of the trademark after changing the font.

third, pay attention to the risk of withdrawal.

Paragraph 2 of Article 49 of the Trademark Law stipulates that any unit or individual may apply to the Trademark Office for cancellation of a registered trademark if it becomes the common name of the goods it has approved for use or if it has not been used for three consecutive years without justifiable reasons.

I would like to remind the trademark owner that the registered trademark with the changed font constitutes two different registered trademarks, and the trademark owner should pay attention to the use of the two trademarks before and after the change to prevent the risk of withdrawal.

iv. the new trademark after font change is used only without registration, and the trademark law does not protect it.

China's trademark law adopts the registration system, that is, only registered trademarks are protected by the trademark law. Trademarks that are only used but not registered are not protected by the Trademark Law unless they are recognized as well-known trademarks. However, the conditions for becoming a well-known trademark are strict and the identification procedure is extremely complicated. Therefore, it is suggested that the trademark owner register the trademark after the font change.

According to the provisions of the Trademark Law, the reasons for revocation of improper use of a registered trademark include:

the trademark owner changes the registered trademark by himself;

the obligee arbitrarily changes the name, address or other registered items of the registered trademark;

the trademark owner transfers the registered trademark by himself;

the trademark owner has stopped using the registered trademark for three consecutive years;

goods using registered trademarks have serious quality problems and deceive consumers.

All the above behaviors are revoked, revoked ... so willful, and changing the trademark includes changing the font of the trademark, so you must never change the font of the trademark at will. If you want to change it, you must remember to re-apply for registration of a new trademark.

I hope I can help you to adopt it.