1, brand history and reputation: Aston Martin was founded in 19 13, with a long history and brand accumulation of more than 100 years, and has a high brand awareness and reputation in the world. Although lotus has a history of more than 60 years, its popularity and brand value are relatively low.

2. Product positioning and market positioning: Aston Martin's products are mainly aimed at the high-end luxury sports car market, including DB series, Vanquish series and other high-performance and luxury models. Lotus products, on the other hand, pay more attention to sports performance and lightweight, mainly targeting the mid-to high-end sports car market, including Exige series, Evora series and other sports performance models.