Article 1 of the Trademark Law stipulates: those that are harmful to socialist morality or have other adverse effects shall not be used as trademarks. The above-mentioned "harmful to socialist morality or other adverse effects" includes situations that are harmful to religious beliefs, religious feelings or folk beliefs. The "religion" in the Trademark Examination and Trial Standards includes Buddhism, Taoism, Islam, Christianity, etc., as well as different sects of the above religions. The folk beliefs in this standard mainly refer to Mazu and other folk beliefs. The specific examination criteria are as follows:
1. A trademark is judged to be harmful to religious beliefs, religious feelings or folk beliefs in any of the following circumstances:
(1) Idol names, figures or their combinations of religious or folk beliefs, such as Guanyin and Mazu;
(2) Names, figures or their combinations of places and places of religious activities, such as the Mysterious Temple and Mecca;
(3) religious sects, scriptures, terms, ceremonies, customs, exclusive articles and the names and images of religious people, such as Quanzhen.
2. A trademark shall not be judged as harmful to religious beliefs, religious feelings or folk beliefs under any of the following circumstances:
(1) According to the Regulations on Religious Affairs, religious groups and places for religious activities can set up social welfare undertakings according to law, and religious groups and religious enterprises authorized by them apply for registration with their own names of religious places as trademarks without harming the interests of other places for religious activities. For example, Shaolin Temple in Songshan, China applied for "Shaolin Temple" and Beijing Lama Temple Management Office applied for "Lama Temple" trademark;
(2) although the words or graphics of a trademark are related to religion or folk beliefs, they have other meanings or their meanings related to religion have been generalized, which will not make the public associate them with a specific religion or folk beliefs. Such as taiji diagram.