"Your energy is beyond your imagination" and "Drink red bull when you are tired" have been popular in China for several years, and the red bull drink in the slogan has become one of the most well-known energy drinks in China.

however, thirty years in the east and thirty years in the west. Who would have thought that once Red Bull in the other mountains all appear dwarfs under the sky., in just three years, its market share dropped from 8% to 57%.

Hua Bin Red Bull has a new problem after the "suspension of sales" of Beijing Hualian Supermarket not long ago. Recently, PetroChina banned the sale of Red Bull, and its Kunlun Hospitality Convenience Store removed the Red Bull of Hua Bin Group. Red Bull has occupied the leading position in the industry for many years. Is it really going to be shaken?

Red Bull loses its important sales channel

Convenience stores at gas stations have always been a battleground for drinks.

Due to the well-known trademark dispute between Tencel Red Bull and China Red Bull, Red Bull was severely cut off. This incident is also one of the follow-ups of trademark disputes.

Since the beginning of this year, some mainstream e-commerce platforms have taken the initiative to take off the shelves and stopped selling "Red Bull Vitamin Functional Beverage";

In terms of offline sales, some chain convenience channels and supermarket channels have also removed the "Red Bull Vitamin Functional Beverage" one after another.

Kunlun Hospitality, a subsidiary of PetroChina, which has 2, stores, has issued a notice on stopping cooperation with Hua Bin Red Bull since January this year.

In June this year, Huaxia Sugar and Liquor Co., Ltd., one of the largest distributors in Changsha, was also issued a red bull ban by Changsha Intermediate People's Court.

Thunderstorms like this are happening one after another, pushing Red Bull to the cliff.

Is it true that "Red Bull killed Red Bull" this time, as netizens said? In fact, internal friction is not the trigger for Red Bull to get into trouble. Huabin Red Bull gave all preferences to the "parent-child" war horse, and the price was the "adopted son" Red Bull.

in order to promote the new war horse, 114 million Red Bull was put on the market as a gift. What is even more exaggerated is that the dealer wants to represent Red Bull, and he must order at least 1, cases of war horses. "If you don't sign, you have to sign, unless you don't do Red Bull."

With this kind of bundled marketing, the future of Hua Bin is really uncertain.

The share price of Dongpeng Special Drink rose sharply, and various functional drinks appeared one after another

However, on the other hand, the share price of Dongpeng Special Drink was like drinking Dongpeng Special Drink. Since it was listed on May 27th, it has been thriving all the way-15 consecutive daily limit boards, with a market value of 99.978 billion as of July 16th. In just 5 trading days, Dongpeng has completed a gorgeous turn from a valuation of 1 billion to a market value of 1 billion, ranking first in national drinks. Who can see that this is the "cottage red bull" that caused a lot of ridicule in the past?

In fact, Dongpeng Special Drink was launched in 29, when Red Bull was already an industry giant, and Dongpeng Special Drink had no intention to shake its position. The high price of Red Bull has discouraged many groups with low consumption power, and this group of talents is his goal.

Dongpeng special drinks have always taken the low-cost route. The price of Dongpeng special drink is only half that of Red Bull, but the taste and efficacy are not much different. With low prices to attract consumers, Dongpeng Special Drink has become the second brand in the energy beverage market.

Dongpeng was once regarded as a "red bull imitator". Besides low-cost means, it also followed the old road of Red Bull and invested heavily in marketing.

Cantonese people should never forget those years, when advertisements for Dongpeng's special drinks grew wildly like moss and always appeared in unexpected places.

The phrase "Drink Dongpeng's special drink when you are tired and sleepy", which is similar to the slogan of Red Bull, is like the theme song of Honey Snow Ice City recently. When you feel very corny, the melody has been lingering in your mind.

Nowadays, Dongpeng Special Drink has launched new products one after another, gaining the trust of consumers, and before you know it, it has grown into a behemoth.

At the same time, many brands are making continuous efforts in the field of functional drinks, and Dongpeng Special Drink, Nongfu Spring, Pulse, Yuanqi Forest and Li Ziyuan have all participated in the 1 billion market of functional drinks.

The hunting by competitors has already torn the big brother Red Bull, whose pace is staggering, to pieces. Waiting for the red bull, or an abyss.