Brands simplify purchasing decisions for consumers, thereby reducing purchasing time and energy costs. At the same time, brand means better quality and taste, so choosing to buy branded products can usually improve overall customer interests. Finally, the consistent quality stability of the brand has the effect of reducing purchasing risks. Therefore, the brand increases the customer's purchase value, which is why customers are willing to pay a brand premium for it.

Specifically, brands have at least the following six benefits for companies:

1. Brands can provide legal protection for the company’s product features and appearance packaging. Brand names can be protected through registered trademarks, manufacturing processes through patent rights, and packaging through copyright. This ensures that companies can safely invest in and benefit from these intellectual property rights.

2. In real life, brand equity implies a certain level of quality, good customer experience and psychological feelings related to identity and taste. Satisfied buyers can easily choose this product again. This Greatly increased rates of repeat business and word of mouth. The Importance of Brand

3. Brand loyalty provides enterprises with predictability needs, and at the same time it establishes competitive barriers that make it difficult for other companies to enter this market. Customer loyalty can also be understood as the customer's willingness to pay a higher price, that is, brand premium. From these two aspects, brand is a powerful means to ensure competitive advantage.

4. Brand can improve the company's visibility in the industry and help increase partners. Brand culture can increase loyalty for consumers, and it can also increase industry visibility for companies in the same industry. Not only can it enhance the personal status of business owners, but it can also bring substantial benefits. Increase opportunities for cooperation between companies in the same industry or different industries, such as cross-selling, joint promotions, etc.

5. Internally, branding can enhance employees’ sense of pride and sense of corporate accomplishment. The role of brand within an enterprise can be understood as follows: the brand brings a sense of pride and belonging to employees, makes employees more loyal to the enterprise, improves employee work efficiency, and creates greater value for the enterprise.

6. Brand enhances corporate value. For enterprises, a brand can influence customer behavior and provide its owners with a guarantee of continued revenue in the future. The best proof is that companies are willing to pay several times more for brand acquisitions.