Centennial Muddleheaded: Steadyly building a "Centennial Brand"

Since the "Centennial Muddleheaded" brand trademark was registered in 1992, the "Centennial Muddleheaded Wine" series of products have been exported to all parts of the country, especially in Guangdong, South China. market. With Foshan as its base and steady operation, Baidu Mude quickly became a leader in the Foshan liquor market.

After establishing a foothold in Foshan, "A Hundred Years of Confusion" began to gradually advance in the South China market, but it did not bloom across the board, but selected some markets to break through one by one. Regarding this steady approach, Cheng Zhihui, deputy general manager of Foshan Geely Trading Co., Ltd., the marketing company of "Centennial Muddleheaded Wine", said in an interview with reporters that the establishment and creation of a brand is not just about temporary brilliance. Centennial Muddleheaded Wine must be forged. It is a century-old brand. "With the improvement of the market environment and the gradual awakening and rationality of consumers, external pressure forces us to spend more energy on maintaining and extending the brand. For us, building a brand is a long-term plan, and the corporate brand To win the trust and loyalty of consumers for a long time, we must learn to further standardize and operate rationally.” From the perspective of Bai Bai, this kind of rational expansion requires the simultaneous advancement of brands and services. "As long as the product is well-known, sales will naturally increase." Cheng Zhihui said.

Therefore, brands have become a weapon for the market to rise steadily over the years. Since 2001, Hundred Years of Confusion has used Hong Kong's famous program host Chen Qitai as its image spokesperson. In the Guangdong region, especially the Pearl River Delta market, as long as "6pm 9" or Chen Qitai are mentioned, people will think of "Century Confusion Wine".

In addition, Baidu is well aware that "without excellent quality and service, a brand is not enough for long-term development", and has been continuously developing its factory hardware facilities, production technology improvements and talent reserves. force. In terms of services, Baidu is pursuing a strategic model of simultaneous improvement and development with dealers to support dealers in business and market development.

It is understood that in addition to the Foshan regional market, "Century Muddy Wine" has now become a strong brand in the industry in the Pearl River Delta and surrounding areas, and its sales share is showing a healthy upward trend. "Enter one, consolidate one." The pragmatic marketing model is gradually achieving results.