This prohibitive provision is conducive to correcting the current situation in the practice of trademark protection that deviates from the original meaning of the identification and protection of "well-known trademarks" and deviates from the understanding of well-known trademarks; it is conducive to preventing individual companies from treating well-known trademarks as honors and marketing promotion resources, thereby turning the recognition of well-known trademarks from a means to an end; it will help return to the original meaning of legal protection of well-known trademarks and truly achieve integration with international standards.