This is just one of more than 120 domestic counterfeit brands of Valentino, and it is a manifestation of the shortcomings of my country’s industrial and commercial laws.
----------------------------------The following is a quote--------- ------------------------------------
Why are Italian Valentino everywhere? "? Ms. Xia, who works in Shanghai Yellow Pages, recently went shopping and couldn't help but express such emotion. The information provided by the Trademark Office of the Municipal Industry and Commerce Bureau is even more surprising: Valentino trademarks with various prefixes and suffixes are being applied for across the country. There are as many as 120 brands.
In fact, you can see Italian brand Valentino everywhere in Shanghai, from Geovanni (Geovanni) in Isetan, West West Road, Nanjing? To Emilio at Dongbao Department Store on Sichuan North Road? To Genia; from to Valentino (Binno) and Lu (Ropy) at Fuhai Commercial Building on Sichuan North Road? Valentino on North Road? Vani and Valentino? Yachen store, and then Valentino in the famous shopping mall at Shanghai Railway Station? A salesperson in a shopping mall told reporters that at present, there are Most of the products with the Valentino brand are quite cheap, with suits costing around 500 yuan, belts costing tens of yuan, and leather bags selling for 200 yuan. However, with so many Valentinos, which one is the real one?
According to the reporter, I called and inquired about the contact numbers on these Valentino clothes or bags one by one, and got different answers. Some agents told reporters that they obtained the agency rights step by step through the general agent in Taiwan, and the products were in Shanghai. Produced; some swore that they were operating a sub-brand of Italian Valentino and that the trademark was registered by themselves and recognized by the Trademark Office; others asked reporters that their brand was successfully registered in Italy a long time ago , is it still necessary to register in China? Of course, some also clearly stated that they are agents of products from Hong Kong companies, but this Hong Kong company only has an Italian title.
The reporter added with doubts. I asked Ms. Shen from the Trademark Office of the Municipal Administration for Industry and Commerce. She told reporters that according to statistics from the Trademark Office of the State Administration for Industry and Commerce, there are 120 Valentino brands with various prefixes and suffixes in the process of being applied for, and only 120 of them have been officially registered. There is a British brand called Florence Valentino. So, does this mean that the other 120 Valentino brands are counterfeit brands? Ms. Shen explained that according to the provisions of the trademark law, companies can register trademarks or not. Apply for registration. As long as the trademark he uses does not infringe on the trademark rights registered by others, it can be used as long as no one has officially registered it, so it cannot be said that so many Valentino brands are fake, regardless of their prefixes. , no matter how different the suffixes are, after all, they are very similar, so it is very problematic whether consumers can distinguish them, which can easily cause market confusion. In this case, the Trademark Office generally only allows one or two Valentinos to successfully register. As for brands registered abroad, do they still need to be registered domestically? Ms. Shen said that trademark protection is regional. Trademarks registered in Italy can be used even if they are not registered in China, but they will not be protected. To be protected you must register.
An industry insider revealed to reporters that when foreign famous brand clothing companies invest in China, they generally adopt three methods: direct investment to open specialty stores, finding domestic agencies to authorize monopoly, and joint ventures with domestic companies to provide trademark use. Way. But there is another situation, that is, a domestic company sets up a company in Italy, applies to register a trademark, and then imports it back to China, transforming it into an Italian brand. The implication is that so many brands with the same name may just be given "foreign names" to confuse some consumers, and are not real Italian famous brands. Therefore, in the face of so many so-called Italian famous brands popping up all of a sudden, consumers still need to be more cautious.