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What are the points for attention in the examination of trademark substance in the process of trademark registration
(1) Examination of trademarks of Chinese characters

1. Trademark words are composed of Chinese characters and Chinese pinyin. If Chinese Pinyin corresponds to the pronunciation of Chinese characters, Chinese characters and Pinyin should be searched separately.

2. Where official script, cursive script, seal script or traditional Chinese characters are used as trademarks, cards shall be set up according to the corresponding simplified characters for retrieval. Trademark words are artistic or graphic, but they can be clearly identified as Chinese characters. Chinese characters and pinyin retrieval by card.

3. If a trademark contains typos or self-created words that do not conform to the provisions of the State Law on Languages and Characters, it shall be rejected in accordance with the provisions of Item (8) of Paragraph 1 of Article 10 of the Trademark Law (see Minutes of Trademark Review and Adjudication Business MeetingNo. 2005/2006). 18, 2002).

(2) Examination of Chinese Pinyin trademarks

If the trademark consists of Chinese Pinyin, it should be divided into Pinyin and English cards for retrieval.

(3) Examination of foreign language trademarks

1. For English trademarks, it is necessary to determine whether it has meaning. Translate meaningful words into Chinese, and set up Chinese characters and pinyin cards for retrieval; If there are multiple Chinese meanings, the main and commonly used meanings are translated into Chinese, and Chinese characters and pinyin cards are set for retrieval.

2, foreign trademark can be expressed in English letters, English cards should be set up for retrieval; If it cannot be expressed by English letters, it shall be searched by graphic trademarks.

(4) Review of digital trademarks

The trademark is Arabic numerals or a part of it is Arabic numerals. In addition to Arabic numerals, you need to set up corresponding Chinese characters and pinyin cards for retrieval. Such as trademark 153, Arabic numeral card 153, Chinese character card 153, and pinyin card "153".

(5) Examination of graphic trademarks

1. When examining a graphic trademark, if the trademark pattern is not clearly displayed, use the "Graphic View" program to view it. If it is still unclear, return to the formal exam.

2. When examining graphic trademarks, we should search the registry and standard dictionary library.

3. When examining graphic trademarks, the examiner can add graphic elements to search as needed.

(6) Examination of trademark application on the same day

If the examiner finds that there are identical or similar trademarks on the same or similar goods applied on the same day, he shall report to the Director, who will coordinate to ensure that the relevant notices are sent to all applicants at the same time.

The specific operation shall be carried out in accordance with the examination rules for substantive application for trademark registration on that day.

(7) Cross-retrieval of similar commodities

Due to historical reasons such as repeated revisions, the approximate group numbers of some goods and services in the trademark database do not match those in the current Classification Table of Similar Goods and Services. When reviewing, similar groups should be deleted before reviewing, so as to avoid missing and wrong checking.

For the intersection of similar commodities, please refer to the Cross Search Table of Similar Commodities.