1. The two have different positioning.

Wish is an emerging App-based cross-border e-commerce platform. It mainly attracts customers with low prices and good quality. It is very popular in the US market. Its core categories include clothing, accessories, mobile phones, gifts, etc. Some are shipped from China.

Alibaba is an important strategic product for Alibaba’s future internationalization. It has become one of the most active cross-border e-commerce platforms in the world, and relies on Alibaba’s huge membership base to become the current global product category. One of the richest platforms.

The characteristics of AliExpress are that it is more price sensitive and its low-price strategy is more obvious. This is also related to Alibaba’s introduction of Taobao seller customer strategy. Many people’s current AliExpress strategy is similar to that of previous years. Taobao store.

2. The two attract different groups of people.

AliExpress is suitable for entry-level sellers, especially sellers whose product features are in line with emerging markets. The products have supply chain advantages. For sellers looking for price advantages, it is best to sell goods directly from suppliers.

3. Store review cycles are different.

Wish is relatively easy, and the review usually takes two days to a week. AliExpress review is the fastest, basically one to two days.

4. There are different restrictions on products.

Unless a brand owner comes to complain on AliExpress, generally second- and third-tier brands are fine. Wish checks are a little stricter on imitation brands and imitation models. For the small amount of products I know, the threshold should be relatively loose.

5. Target different markets.

wish is mainly for North American mobile terminals; AliExpress is mainly for Brazil, Russia, Ukraine, Chile (South America, Eastern Europe).

Extended information:

AliExpress

1. Marketable products

First of all, they must be suitable for passage and suitable for aviation Goods shipped by express delivery. These commodities basically meet the following conditions:

1. Small size, mainly to facilitate transportation by express delivery and reduce international logistics costs.

2. Single items with high added value and value lower than the freight are not suitable for single-unit sales and can be sold in packages. Reduce the proportion of logistics costs.

3. Products with unique characteristics and good online transaction performance need to be unique in order to continuously stimulate buyers to purchase.

4. The price is reasonable: If the online transaction price is higher than the local market price of the product, it will not attract buyers to place orders online.

Based on the above conditions, products suitable for sale on AliExpress mainly include clothing and apparel, beauty and health, jewelry and watches, lamps, consumer electronics, computer networks, mobile communications, home furnishings, automobile and motorcycle accessories, Jewelry, crafts, sports and outdoor products and more.

2. Prohibited and Restricted Products

Many products that are allowed to be sold on Taobao are prohibited from being sold on AliExpress, such as weight loss pills. Therefore, seller friends need to fully understand before opening a store.

1. Prohibited goods:

For example: drugs and related supplies, medicine-related goods, guns, arms and explosives, controlled weapons, police supplies, spy products, medical equipment , beauty equipment and health care products, alcohol and tobacco products, etc.

For detailed content, view the extended reading: "AliExpress Prohibited and Restricted Products Catalog"

2. Restricted Products:

Restricted Products , means that before publishing products, you need to obtain pre-approval for product sales, business vouchers, or authorized business licenses, otherwise you are not allowed to publish. If you have obtained relevant legal license certificates, please provide them to the AliExpress platform first

3. Infringing products

Users are strictly prohibited from unauthorized use on the AliExpress platform Publish and sell products involving third-party intellectual property rights, including but not limited to three major categories:

(1) Trademark infringement: without the permission of the trademark owner, the same or similar products that have been approved for trademark rights are Use of trademarks that are identical or similar to approved registered trademarks on goods, as well as other acts that damage the legitimate rights and interests of the trademark owner as stipulated by law;

(2) Copyright infringement: without the consent of the copyright owner, There is no legal basis for using other people’s works or exercising the exclusive rights of the copyright owner, as well as other acts that damage the legitimate rights and interests of the copyright owner as prescribed by law

(3) Patent infringement: without the permission of the patent owner , for the purpose of production and operation, the illegal act of a valid patent protected by law was carried out.

Wish Shopping

"Wish Shopping Wish" is a European and American shopping software with more than 100,000 consumers. You can buy a lot of interesting things when shopping on Wish, and get special offers and gifts from your favorite merchants and brands. Wish is a purely online marketplace where sellers are responsible for shipping.

Reference materials: Baidu Encyclopedia-AliExpress Baidu Encyclopedia-wish Shopping