At present, pickup truck is the most important automobile market segment in the United States. Among all vehicles, Ford F series, Ram truck and Chevrolet Silverado occupy the top three in annual sales. Pickups account for about 15% of all vehicle sales in the United States, so it is not difficult to understand why so many pickup truck manufacturers have joined the competition of electric pickup trucks.
Rivian? R 1T is one of the most anticipated and important electric pickups to be listed soon. Like Tesla, they have enough financial support and fans. Fans began to like Rivian Automobile Company and the products and brands they created.
Tesla is a company that grew up entirely by hype. If there is no early model? Optimism and confidence of S and X car owners, affordable Tesla models? Model 3 may never be produced. Without a strong follower, this company that has completely changed the industry and the world will have nothing. Only through word of mouth, Tesla's global sales exceeded 6.5438+0 million.
Although almost all companies are announcing the upcoming launch of electric cars and electric pickup trucks, before Rivian Automobile Company appeared, almost no company could bring Tesla's attraction.
Before Tesla Cybertruck was released, Rivian? R 1T has attracted almost everyone's attention. Whether it's R 1T electric pickup truck or their full-size electric SUV? R 1S, these models have attracted everyone's attention since their debut. Rivian called these two products? "Outdoor adventure car", its function is suitable for everyone. The R 1S has a cruising range of 465,438+00 miles, with 7 seats available, which may become the first full-size electric SUV on the market.
Rivian, unlike other automakers, will jump on the boat at the last minute after discovering new opportunities in market segments. This company has been developing electric cars behind the scenes for more than ten years. They have products, experience and money. Rivian? Automotive from Amazon, Ford, Cox, t? Luo. Companies such as Price (an early investor in Tesla) have raised more than $2 billion. They bought a 2.6 million square foot factory, which used to be Mitsubishi's factory. While all other new electric car manufacturers are still talking about the concept of electric pickup, Rivian has already started to do it.
Rivian and Tesla are very similar in recognition. Rivian? The appearance of R 1S is almost reminiscent of Tesla Model in 2009. The popularity when s appeared.
Tesla tried to copy the pattern? S and Model? 3 Make success in their respective segments and strive to win the pickup market. Rivian? Both R 1T and R 1S have been postponed from the initial date of 2020 to the middle of 202 1 year, but they will still be released before Tesla Cybertruck, which plans to start delivery at the end of 20021year. Therefore, Rivian will have six months to monopolize the market, and then he will have to confront the electric giant.
Tesla cyber truck? VS？ Rivian? R 1T comparison chart
R 1T is not only a promising electric truck to be listed soon, but Rivian Automobile Company is also one of the promising electric vehicle manufacturers in general. This is a company that we will often hear about, because they have caused waves in the automobile industry. This team has won the trust of Amazon, which has confirmed the huge order of 654.38 million electric trucks in 2024. Rivian has also established a cooperative relationship with Ford. Although they failed to promote the cooperation of electric Lincoln, they are still negotiating to seek further opportunities.
It seems that the company is not satisfied with the status quo, because there has been a trademark application for R 1V (probably Amazon van) and an unknown R2X name. Rivian will continue to look forward to the future and maintain its development momentum. It is speculated that R2X may be a rally car or a crossover car, but at present, it is still speculation.
It seems that these investments and rough high pre-sales volume enable Rivian to optimize and reduce costs before production starts. When these two cars were first announced, the prices of R 1T and R 1S were $69,000 and $72,000 respectively. Because their batteries are divided into three types (105, 135 and 180 kWh), people thought that these prices would be the starting price of the basic models, which later proved to be the price of 135 kWh, which can drive 300 miles and is equipped with a skylight. Unfortunately, there are no low-priced and high-priced models.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.