Secondly, it is necessary to confirm whether there is infringement, such as whether the purchase channels of products are formal and whether invoices from formal channels can be provided. These are all evidences of the protection and recognition of Taobao's official platform, otherwise it will be difficult to appeal successfully once it is complained. If there are indeed violations, it is better to correct them as soon as possible.
Finally, Wittniu reminds sellers and friends that Taobao must have formal agent authorization or formal purchase channels to sell other branded goods, otherwise it will be suspected of infringement, and once it encounters the control of brand channels, it will be severely punished.
Extended data:
In view of the new tricks frequently appeared by fake merchants, Taobao further refined the anti-counterfeiting standards. Taobao's rules and implementation rules for selling fake goods have come into effect a few days ago.
The act of deliberately hiding or smearing a trademark is regarded as "the seller sells counterfeit or pirated goods, and the circumstances are serious"; The counterfeit and pirated goods or information deleted by the seller is also "born to die". The tightening of anti-counterfeiting policy is undoubtedly a good thing, but for Taobao, which became famous by its original single product, it will also face the pain of transformation.
The Notice on Effective Changes of the Rules and Implementing Rules for the Manufacture and Sale of Fake Goods in Taobao.com came into effect recently, which further strengthened the supervision over the information release and identification of fake goods. According to Taobao rules, if a merchant sells counterfeit goods, Taobao will delete the counterfeit and pirated goods or information released by its members, including those on sale and online warehouses.
In the newly revised rules, the scope of the rules has been expanded, "including but not limited to counterfeit and pirated goods or information on sale, in online warehouses and deleted by sellers". Counterfeit and pirated goods or information deleted by sellers are not immune. According to the regulations, if the circumstances are serious, 12 points will be deducted, that is, the store will be closed, the goods will be restricted and the warning will be publicized for 7 days.
In the identification of counterfeiting and selling fakes, many sellers hide the relevant information of goods through mosaics, smears and other patterns to avoid platform supervision.
It is understood that in the past, sellers often sold counterfeit luxury handbags in this way, and this behavior was included in the scope of "sellers selling counterfeit and pirated goods with serious circumstances", with 24 points deducted each time. According to Taobao rules, accounts with accumulated deduction of 48 points or more will be seized.
References:
Baidu encyclopedia? Taobao rules