Sedum Lixue is a Chinese brand, a cosmetics brand affiliated to Sapphire Industrial Co., Ltd. Sedum Lixue was founded in 1998 by the founder Mr. Huang Yunhu, who is committed to building Sedum Lixue into a cosmetics brand as noble and holy as Everest. Sedum Lixue's main products include Grapefruit Whitening and Moisturizing Sleeping Mask, Rhodiola Rosea Computer Skin Protective Mask, and Pomegranate Antioxidant Firming Sleeping Mask, etc.

Brand Story

In 1993, Mr. Huang Yunhu, chairman of the company and founder of the brand, who was responsible for the research on the "Tibet Rhodiola rosea and preparations" project of the National Science and Technology Torch Program, in his The Rhodiola rosea extraction workshop of a pharmaceutical factory accidentally discovered that the workers’ right hand, which is commonly used to handle and soak Rhodiola rosea, was significantly whiter and smoother than the left back, which was not in contact with Rhodiola rosea medicinal materials! This surprising discovery made Mr. Huang decide to focus on the research and development of Rhodiola rosea cosmetics.

In 1998, the essence obtained from the supercritical extraction of red sedum appeared before our eyes. It was crystal clear, white and rosy, as beautiful as the snow on the plateau under the sun! Rub it directly on the back of your hands and face. It is absorbed quickly, moisturizing and smooth, and reveals the refreshing fragrance of rose. The brand "Sedum Genalesa" was born out of imagination. Mr. Huang Yunhu immediately applied for a registered trademark, determined to build Sedum Lixue into a cosmetics brand as noble and holy as Everest.

In 1998, the first batch of Sedum Lixue hand care professional product series was launched, with the advertising slogan "Hands need care", becoming a pioneer in the field of regular hand care and beauty care in China. . Over the past 15 years, Jingtian Lixue brand products have established a stable market terminal and good reputation in Beijing, Chengdu, Yinchuan, Xiang, Shenzhen and more than a dozen provinces and cities.