The correct pronunciation of ugg is [?g].
UGG, in 1979, surfer Brian Smith bought some sheepskin boots produced in Australia and brought them to the United States and started selling them in New York. Mainly for surfers in California. Later, he established UGG Holding Company and registered the UGG trademark.
However, due to poor management, Brian Smith sold the company's shares to Deckers Outdoor Products Co., Ltd. in 1995. The company became popular in the United States because of its clothing worn by Hollywood stars, and then in many countries. Get recognized. In the winter of 2009, snow boots ushered in their spring with the momentum of the UGG trademark of Dex Company. Sales surged and they became famous overnight.
Deckers Outdoor Products Co., Ltd. has UGG registered trademarks on shoes, clothes, hats, and handbags in China, and in 2011, the registered trademark was recognized as a well-known trademark. The company has registered the UGG trademark in more than 100 countries around the world, preventing other brands containing the word "UGG" from entering the market in the country where Deckers is registered.
But in Australia, relevant Australian manufacturers jointly established the UGG Snow Boots Association to fight against Deckers. They claim that Australia is the country of origin of UGG, and that Australian manufacturers have been making this kind of boots for decades, and they are also sold in the United States. UGG should be turned into a generic name. The Australian court upheld UGG as a generic name for goods. practice.
Maintenance method:
1. UGG snow boots
Use a special sheepskin care brush with a piece of special sheepskin wiping soft glue, and gently apply the brush from bottom to top. Brush off the dust on the surface. For particularly dirty areas, you can wipe it back and forth, and then scrub it with sheepskin wiping soft glue.
2. Cleaning and care set
The special cleaning and care set for snow boots adopts the latest US patent formula, contains microcrystalline degreasing and decontamination ions, and is equipped with a special shoe brush for UGG brand snow boots. , can achieve the best cleaning effect.
3. Snow boot shoe braces
Snow boot shoe braces can make the shoes upright, stylish and easy to store.