If you want to describe a business war in one sentence, it is "time is money". In order to win more time to polish their brands, many business owners choose trademark transfer to get more convenience. However, many enterprises have not fully understood the trademark market, or choose to buy low-priced trademarks because of insufficient budget at the beginning. So have you ever considered why these trademarks are low in price?
Today I will analyze the "inside story" for you.
1. The transferred low-priced trademarks may have incomplete categories.
The registered category of the transferred trademark is incomplete. For example, 65,438+00 subcategories were registered, but only 65,438+0 was applied in the end. This trademark belongs to the residual label. Due to incomplete categories, the price of the transferred trademark is relatively low.
2. The transferred exclusive right to use a trademark may be unstable.
According to the provisions of the Trademark Law, a registered trademark has not been used for three years without justifiable reasons; The legal right holder of a trademark arbitrarily changes the registration information but fails to file with the Trademark Office in time; There may be malicious cybersquatting, and a trademark that has become a common name may be revoked by the Trademark Office.
Therefore, such a trademark, the exclusive right to use a trademark owned by the legitimate rights and interests of a trademark is unstable, and the registered trademark is likely to be cancelled, so it will be transferred at a low price.
3. The transferred trademark may be a joint trademark division transfer.
A joint trademark is a trademark owned by a legitimate right. When used together, it has corresponding significance. However, if it is divided and transferred, it will lose this distinctiveness and thus cannot reflect the value of the trademark.
Therefore, the transferee must understand clearly when accepting the transferred registered trademark, and do not accept the split joint trademark. The division and transfer of joint trademarks is also the reason for the low price of trademarks.
4. Not all transferred trademarks can be transferred.
According to the provisions of the Trademark Law, in the process of trademark transfer, a trademark registrant shall transfer all other similar trademarks registered on the same commodity or identical or similar trademarks registered on similar commodities.
Therefore, when accepting a registered trademark, the transferee must pay attention to whether there is a complete transfer. If only part of it is transferred, it must be a low price.