What is a defensive trademark? Defensive trademarks refer to several identical trademarks registered by well-known trademark owners on goods or services of different categories other than the goods (services) or similar goods (services) for which the registered trademark is approved, in order to prevent others from using these trademarks. The same trademark is registered on goods or services. The original trademark is the main trademark, and the remaining trademarks are defensive trademarks. Why is it important to register a defensive trademark? Why should we register a defensive trademark? Merchants' brand awareness is becoming increasingly rational. As market competition becomes increasingly fierce, merchants are registering trademarks and seeking legal protection to protect their brands. Because only registered trademarks are protected by law. However, there are also a few businesses that suffer losses due to unregistered trademarks. A defensive trademark is a trademark strategy established to prevent others from using the same trademark in other categories. We all know that "Red Dragonfly", "Changhong", etc. have applied for this trademark in many related industries and categories to prevent others from using it. Register and use. Many merchants are unwilling to do this. Some of our merchants spend a lot of money to promote their brands, but they are unwilling to spend 600 yuan to register a defensive trademark. Therefore, we hope that the good brands we own will not become someone else’s meal, and we must consciously protect them. Defensive trademarks refer to several identical trademarks registered by well-known trademark owners on goods or services of different categories other than the goods (services) or similar goods (services) for which the registered trademark is approved, in order to prevent others from using these trademarks. The same trademark is registered on goods or services. The original trademark is the main trademark, and the remaining trademarks are defensive trademarks. Why is it important to register a defensive trademark? Why should we register a defensive trademark? Merchants' brand awareness is becoming increasingly rational. As market competition becomes increasingly fierce, merchants are registering trademarks and seeking legal protection to protect their brands. Because only registered trademarks are protected by law. However, there are also a few businesses that suffer losses due to unregistered trademarks.