Speaking of the BMW icon, I believe everyone is familiar with it. As long as they see the blue and white Logo, all the elderly and children can call the name of the icon, which shows the influence of BMW in the Chinese mainland market. Then I will explain the meaning to you.
What is the meaning of the BMW icon?
The it meaning of the icon represents pure Bavarian blood, and the color of the logo is also the color of the Bavarian flag. BMW used to be an aerospace engine manufacturer, its name was Rapp Motorenwerke, and its logo was based on chess pieces. In 1916, founder Rapp left the company and founded the Bavarian Engine Manufacturing Co., Ltd. (that is, to prove the company's pedigree, a black ring with a gold outline bears the company name BMW and adopts the blue and white colors of the Bavarian flag. Since the use of national emblems or other symbols of sovereignty on trademarks was prohibited at that time, the order of the blue and white colors in the middle was reversed and became the prototype of the BMW logo, which actually appeared on the car in 1923.
Why is it called bmw? BMW
We know that BMW comes from the initials of German Bayer Motorenwerke. The transliteration of Bayer Motorenwerke is BMW Leah. In 1989, a Hong Kong company named it after obtaining the exclusive agency rights of BMW in mainland China. BMW Lia Co., Ltd. In 1992, Beijing BMW Automobile Service Co., Ltd. was named BMW, which has become popular since then, but before 1992, BMW was translated as Bayil in China
Introduction to BMW's latest icon.
On March 3, 2020, BMW released the i4 concept car and also released a new BMW LOGO, emphasizing that all future BMW cars will use this LOGO. Compared with the previous LOGO, the car has a black exterior. The circle has been changed to a transparent design, and BMW's logo has also become flatter and looks more textured...
The above is the answer to what is the meaning of BMW's latest icon? I hope it can help. to you.