Brand Promotion (Brand Promotion) refers to a series of activities in which enterprises shape their own and product brand images so that they are widely recognized by consumers. The main purpose is to increase brand awareness.

There are many self-service website building platforms on the market. Brand promotion must use the core value of the brand to guide all marketing (action) communication (verbal) activities of the company, that is, any marketing and advertising activity such as product research and development, packaging design , advertising, channel strategies, terminal displays to street promotions and even interviews with the media, any opportunity to communicate with the public must be used to interpret the core value of the brand. In this way, consumers can feel the unified image of the brand every time they come into contact with the brand, which means that every cent of marketing and advertising expenses is deepening consumers' memory of the brand.

The different periods of a brand are divided into four development stages: introduction period, growth period, heyday and decline period. The proposal of these four stages will have many practical significance for the enterprise's brand promotion.

The consistency principle of online promotion means that the positioning, brand connotation, audience and brand packaging of the promoted brand should be consistent with visual communication. Make the brand memory that users obtain through traditional channels or online channels consistent and unambiguous. The consistency of visual communication is also reflected in the style of website design and the similarity of advertising design.

In terms of cost and actual effect measurement of online promotion, promotion companies should have sufficient data support to complete evaluation and reporting of promotion effects, thereby ensuring that the ROI of brand online promotion is maximized.