This book introduces their skills and cases of using social media and other resources to build personal brands and make them popular in the United States. Today, I specially selected some tips suitable for China's network ecology from media experts, new media editors and quasi-network celebrities who want to become popular.
1. "Write when you are drunk, and create when you wake up". Take out your momentum, enter the state of creative explosion, immerse yourself in creation, and your mind is full of possibilities.
2. Don't expect too much from every video and article. The key is cumulative effect.
Viewers linger on your page because these videos can be integrated into their daily lives.
4. In the video platform, entertainment is more important than information, which provides more space for entertainment. If you can make the audience smile or provide useful information, then people will not only choose you, but also become your diehard fans.
5. Choose a concise and fashionable title. Statistics show that readers tend to pay attention to the first three words and the last three words in the title.
If you don't know how to write at the beginning of the article, you might as well tell your personal story first.
7. Encourage the audience to participate in the interaction of your content. In order to stimulate comments, your posts should be interesting and encourage more specific feedback.
8. Personal profile should be direct and sincere, with a little wisdom and humor. If you look like an interesting person, your behavior will make fans follow you.
9. On social platforms, if you look lively, cheerful and attractive, you will naturally attract other people's ideas.
10. People from the media should give fans a sense of reality. To let people outside work know a little about you, you'd better show yourself in many ways.
1 1. Don't miss the beat of the times, don't ignore the details, love your fans, love your audience and readers. That's all you have to do.
12. When building a personal brand, you should spend 85% of your time behind the scenes; Only 15% of the time is spent on activities facing the public. Just like an iceberg, only a small part of your efforts to promote your personal brand are visible on the water. Water 15% includes published content, such as your articles, videos, voice, status updates and Weibo comments.
13. Please remember that having meaningful conversations in private is more helpful for you to build your personal brand than posting 100 tweets on the vast Internet.