It is a French brand.

Connotation

The most lasting meaning and essence of a brand is its value, culture and personality; brand is a business term. After the brand is registered, it forms a trademark, and the enterprise obtains legal protection and owns it. Exclusive rights; brand is the result of an enterprise's long-term efforts and is the intangible carrier of the enterprise.

In order to deeply reveal the meaning of the brand, it is necessary to look at the following six aspects.

1. Attributes: The brand represents the attributes of a specific product, which is the most basic meaning of the brand.

2. Benefits: Brand not only represents a series of attributes, but also embodies certain specific benefits.

3. Value: The brand reflects some sense of value of the producer.

4. Culture: The brand is also attached to a specific culture.

5. Personality: Brands also reflect a certain personality.

6. User: The brand implies the type of consumer who buys or uses the product.