Recently, another Xiaomi trademark infringement case was settled, with a compensation amount of up to 30 million yuan.

According to the WeChat official account of the Guangdong Provincial Higher People’s Court, Xiaomi Technology Company received a compensation of 30 million yuan in a recent trademark infringement lawsuit and successfully defended its intellectual property rights.

The name of the case is "Xiaomi Technology Company v. Shenzhen Xiaomi Company and Others Disputes over Trademark Infringement and Unfair Competition", which was heard and decided by the Intermediate People's Court of Shenzhen City, Guangdong Province.

After Xiaomi Technology Company was established in 2010, Shenzhen Xiaomi Company was established in 2012. It opened a store on the Tmall platform, openly conducted investment cooperation, and marked itself as the manufacturer of goods produced by others for external sales.

For example, Shenzhen Xiaomi Company sells 182 products such as chargers, mobile power supplies, fans, and massagers in its stores. The sales pages are all marked "Xiaomi Digital Store", and 114 of them have sales titles. Mark "Xiaomi Digital Store", "Xiaomi Store" and "Xiaomi".

Xiaomi Technology Company claimed that the above-mentioned actions of Shenzhen Xiaomi Company constituted trademark infringement and unfair competition, and requested that Shenzhen Xiaomi Company be ordered to compensate it for economic losses and reasonable rights protection expenses of 30 million yuan.

The Shenzhen Intermediate People’s Court held that Shenzhen Xiaomi Company knowingly knowingly infringed the trademark involved, and that the infringement was long-lasting, wide-ranging, and large-scale. The circumstances were serious and triple punitive damages were applicable. Therefore, it sentenced Shenzhen Xiaomi The company compensated Xiaomi Technology Company 30 million yuan.

Xiaomi’s rights protection case also sounds a wake-up call for the vast number of business owners. Trademark protection is not just something that large companies need to consider. In order for companies to develop better and go further, any company must start from its inception. You should have such a sense of protection from the beginning. Xiaomi has obviously done a good job on this point.

In addition to protecting the name of the founder "Lei Jun" in all categories, in order to prevent the "Xiaomi" trademark from being used as a famous brand, Xiaomi has registered almost all daily words containing the word "Mi", and each of them has at least Four categories of conservation were undertaken.

In addition, in 2013, Lei Jun spent a huge sum of US$3.6 million to acquire the domain name mi.com. Although he shouted, "This is too expensive and it hurts my heart," it did not prevent him from "chop it." hand" speed.

We often say that before the market moves, the brand will move first. In the Internet era, cases of brand infringement and name squatting occur frequently. Therefore, no matter what industry or product is in, all products should be planned in advance, and attention should be paid to defensive registration around the main brand to build a brand and trademark domain name moat. www.bu2w.com/domain/domain.htmlDomain name trademark domain name