Difference: Well-known trademarks are trademark types recognized by Chinese authorities and have a higher reputation, while famous trademarks have commercial value with higher market reputation.
1. Famous trademark: a registered trademark that has high market reputation and commercial value, is well known to the relevant public, and is recognized in accordance with the law.
2. Well-known trademark: It is a trademark type officially recognized by the Trademark Office of the State Administration for Industry and Commerce of China based on the application of the enterprise. It is widely known to the public in China and enjoys a high reputation.
The recognition agency for famous trademarks is the provincial industrial and commercial administration department. The recognition standards are mainly measured and defined from the following aspects:
(1) The trademark has been continuously used for three years from the date of registration approval;
(2) The use of the trademark The goods with the trademark have excellent quality and after-sales service among similar products in the province or domestically, and have high visibility and good market reputation among the relevant public;
(3) The annual output of goods using the trademark , sales, profits and market share and other major economic indicators are among the best in the same industry in the province or among similar domestic products;
(4) The trademark registrant has sound trademark use, protection and management measures.
"Well-known trademarks", also known as well-known trademarks, first appeared in the Paris Convention for the Protection of Industrial Property signed in 1883 (hereinafter referred to as the "Paris Convention"). my country joined the Convention in 1984 and became its 95th member state. Like other member states that have joined the Paris Convention, special legal protection for well-known trademarks in accordance with the provisions of the Convention has become an important part of my country's trademark legal work. Well-known trademark: It is a type of trademark officially recognized by the Trademark Office of the State Administration for Industry and Commerce of China based on the application of the enterprise. It is widely known to the public in China and enjoys a high reputation.
The protection of well-known trademarks is not limited to identical or similar goods or services. When applying for registration or use of different or dissimilar goods, they will not be registered and their use will be prohibited. Therefore, well-known trademarks were given relatively broad exclusive rights.
Reference materials: Baidu Encyclopedia-Famous Trademarks
Baidu Encyclopedia-Famous Trademarks