"Lucky Cat" Doraemon's Road to Wealth
"Doraemon" was born in 1970. After being introduced to our country in 1991, this naive and powerful blue Elf quickly gained popularity among Chinese audiences. The development of Japanese animation reflected in "Doraemon" can first start with its name. This blue kitten was born with the name "Doraemon", later changed to "Doraemon", and now its new name is "Doraemon".
Comic inspiration brought by a wild cat
One day in 1969, a wild cat broke into the home of Japanese cartoonist Fujiko Fujio. The artist took some time off from his busy schedule to catch the wild cat. Fleas, and it was this experience that inspired him to draw a "Doraemon" and named it "Doraemon". He never thought at the time that this wild cat really looked like the legendary "Lucky Cat" in Japan. Now this cat is worth billions of dollars.
About 8 years before that, in 1961, a little stone monkey was born in Shanghai. The cartoon "Havoc in Heaven" is still a monument in the history of Chinese animation and has become a favorite for countless people. Childhood idol. It's a pity that there are no statistics and no one knows how much this older monkey is worth. However, what is certain now from the market value algorithm is that it is far inferior to that "Doraemon".
Since the serialization of "Doraemon" began in December 1969, this comic strip has sold 140 million copies worldwide, with sales revenue of nearly 600 million U.S. dollars based on US$4 per volume; In addition, the first "Doraemon" movie was released in 1980, and then one was released every spring. Now it is the 27th movie. Each movie has a box office revenue of at least 30 million US dollars, and the total box office is 800 million US dollars.
Doraemon has spread to various industries
From its birth in 1969 to the present, "Doraemon" has experienced the journey from comics to animation to movies. It can be said that with the development of the times, "Doraemon" is also constantly changing.
The author of Doraemon drew 45 volumes of Doraemon comics in one go. Based on this, he selected some essences from these contents and then expanded them to form a movie. These contents are also based on the original paintings drawn by Mr. Fujiko before, and then based on some factors of the new era. For example, some plots are based on magic tools, some are based on learning, or some are based on education. themes to program.
It is precisely because of this change with the development of society that Doraemon will always be loved by people. The current creators of Doraemon are 10 young people with an average age of more than 30 years old. They have taken over Mr. Fujiko's brush. Mr. Fujiko has left, but his Doraemon is always with us. The TV cartoon adapted from Mr. Fujiko's 45 volumes of comics has now filmed more than 2,000 episodes.
After years of accumulation, the commercial development of Doraemon has now formed a complete system. Comic companies and commercial companies each perform their own duties to complete the creation, promotion, and development of the work.
Doraemon has penetrated the Chinese market
Speaking of the chubby Doraemon Doraemon, have you ever thought about using a piece of paper with an image of Doraemon printed on it? credit card. In October, Doraemon will join hands with China Merchants Bank to start its financial journey. This is just a step for this robot cat to occupy the Chinese market.
On September 26 last year, Doraemon’s birthday, the world’s first Doraemon store officially opened in Shanghai, and the Doraemon youth clothing series was officially launched in BALENO. Lai Huangyu, general manager of Aiying (Shanghai) Trading Co., Ltd., who is responsible for promoting the brand, said that the reason why the world's first specialty store was placed in Shanghai instead of Japan was because of the huge Chinese market. To this end, they plan to start from mainland China and then slowly develop to Japan and other countries.
In fact, Doraemon has already penetrated into all major commercial fields in Japan, including cars, home appliances, stationery, and pendants. Hiroshi Kondo, president of International Pictures Co., Ltd., which specializes in licensing Japanese films, told reporters that in the past 20 years, Doraemon authorized products were mainly aimed at children’s stationery, plush dolls, etc., but in recent years, with the previous The number of people who watch Doraemon is gradually growing, and International Pictures is also planning to launch clothing and toys for teenagers or adults. Even this year, a certain brand of Mid-Autumn mooncakes has been changed from round to "cat-shaped".
Doraemon officially entered the Chinese mainland market in 2002 and has developed more than 40 licensees including KFC, Nestlé, Pepsi, Ogilvy Advertising, Shanghai Metro, Colgate, etc. Lai Huangyu refused to disclose the licensing price on the grounds of commercial confidentiality. However, seeing that they have opened the world's first specialty store in China, there is no doubt how tempting the cakes are.
The industrial chain began to cover Asia
In the 1990s, it entered the animation brand product market, integrated market resources, implemented internationalization strategies, and strengthened the internal market chain. As a giant in the Asian cartoon industry Ba International Pictures now has the authorization to promote a series of cartoon characters such as Doraemon, Crayon Shin-chan, Chibi Maruko-chan, Tea Dog, and Ironclad. Moreover, it not only brought Japanese animation works to European, American and East Asian countries, it also entered the Middle East market to develop films, merchandise, and comics, and established a wireless TV SPACETOON in the Middle East.
It is understood that, When it comes to selecting licensors, international film companies generally focus on large-scale enterprises, which are roughly divided into three categories: multinational companies, Hong Kong or Taiwanese companies, and large state-owned enterprises. Because these are companies with high market shares and strong awareness of intellectual property rights, they hope to prevent some small piracy companies from entering this field.
At the same time, Doraemon also cooperated with Tencent’s e-commerce platform Paipai.com to build and operate online stores, and established cartoon stations on 20 Shanghai university campuses in 2006. 30 college cartoon stations, recruiting more than 2,000 members in 40 major colleges and universities.
At this time, International Film Company already had 14 branches throughout Asia, with a business network covering the entire Asia, with more than 500 authorized manufacturers, and was named the best agent in Asia in 2006. business. Such business acumen naturally brings huge business profits. ;