The origins of trademarks can be traced back to ancient times, when craftsmen would imprint their signatures or "marks" on their works of art or utilitarian products. Today these marks have evolved into the trademark registration and protection system that is common in the world today. So what role does a trademark play for consumers?
Since trademark registration requires certain legal procedures and is stable, producers and operators pay more attention to product quality and can verify the status of registered trademarks by querying information. Everyone. It is not so easy to verify the situation of unregistered trademark companies. Therefore, the rights and interests of consumers purchasing registered trademark goods are slightly greater. Of course, it is not enough to identify the quality of a trademark simply by whether it is registered or not. You must also examine its factory name, factory address, production date, shelf life, etc. Consumers can identify whether a trademark has been registered mainly by looking at whether there is a registration mark next to the trademark.
Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration.
Broadly speaking, trademarks promote a positive and enterprising spirit around the world by rewarding trademark registrants with recognition and economic benefits. Trademark protection also prevents unscrupulous competitors, such as counterfeiters, from using similar distinctive marks to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services under the fairest possible conditions, thereby promoting the development of international trade.
Trademarks are an important part of the product and packaging decoration. A trademark with exquisite design, profound meaning, novelty and outstanding personality can well decorate the product and beautify the packaging, making consumers happy to buy. Extended reading:
The letters that constitute a trademark refer to the smallest writing unit of pinyin characters or phonetic symbols, including pinyin characters, foreign letters such as English letters, Latin letters, etc. The original Trademark Law classified trademarks consisting only of letters into the category of word trademarks. However, the newly revised Trademark Law in 2001 regarded letters as one of the constituent elements of a trademark. This provision is more realistic and convenient for trademark supervisors. The department reviews and approves trademark registration applications in accordance with the law.
Numbers as components of trademarks are also new provisions of the 2001 Trademark Law. The numbers constituting the trademark can be either Arabic numerals or Chinese uppercase numerals.
As a three-dimensional mark that constitutes a trademark, it can also be called a three-dimensional mark. It is a three-dimensional mark with three dimensions: length, width and height. A trademark mark composed of a three-dimensional mark is called a three-dimensional mark. It is different from the trademark pattern that we usually see on a flat surface. Instead, it appears in a three-dimensional material form. This form may appear on the appearance of the product. It can also be displayed on the container or other places of the product. The addition of regulations for the registration and protection of three-dimensional trademarks is a new addition to the Trademark Law revised in 2001, which will make China's trademark protection system more complete.
The color combination alone as a trademark element is also a newly added content in the 2001 Trademark Law. Unique and novel color combinations can not only give people a sense of beauty, but also have distinctiveness, can play a role in indicating products or sources, and can also play a role in distinguishing producers, operators or service providers.
The above-mentioned six types of trademark elements can be registered as trademarks alone, or any combination of two or more of the above-mentioned elements, identical or different, must comply with Article 8 of the Trademark Law The relevant provisions of Articles and Article 9.
As the colors of the words, graphics, letters, numbers, sounds, three-dimensional signs or their combinations that constitute the trademark, if no specific color requirements are explicitly stated when applying for trademark registration, they will be registered as black and white, or as black and white. Black and white color protection. If a designated color or color combination is clearly stated, the registration will be based on the designated color or color combination, and the designated color or color combination will also be protected.