In April 2021, after the approval of the Guangdong Supreme Court, it was determined that Lepin had indeed constituted an infringement on Lego, and there was unfair competition. At the same time, Lepin is required to stop infringement and compensate Lego Company for 30 million yuan. Speaking of Lego, I believe many people know it. Lego is a very famous brand of building blocks in China. The brand effect of a company is very powerful. Under such circumstances, Lepin learned from Lego and caused certain infringements to develop itself. Lego appealed against Bin after discovering this phenomenon. After the appeal, it was determined that Lepin had such behavior because it had malicious imitation, which is a type of unfair competition. Then we can understand what unfair competition is. It violates these principles of voluntary equality and fairness
There are rules and regulations, and our country also has a complete legal system to stipulate the development process of some businesses. Our country’s Anti-Unfair Competition Law has the following provisions, which provide a clear definition of unfair competition. First of all, the first point is that there is such behavior of counterfeiting other people's trademarks. Each company has its own unique logo and will register a trademark. After some companies grow and become very well-known, other companies will come. Offending this company's registered trademark is a form of unfair competition. In addition, they use the names of other companies without authorization, or imitate them maliciously, causing consumers to have a wrong perception and mistakenly think that they are the same products. Lepin has obviously made such a mistake. The malicious imitation of Lego has caused many consumers to buy Lepin and mistakenly think it is Lego without paying much attention. Infringement of the rights and interests of other companies
If it infringes upon the legitimate rights and interests of other companies, this is a clear manifestation of unfair competition. For example, some companies illegally monopolize and then create a monopoly. After creating a monopoly, they further exclude other operators from competing. This violates the principle of equality and fairness among operators and is a form of unfair competition. . In addition, some illegal means are used to bribe relevant personnel and then sell their own products, which is also unfair competition. In addition, for advertisements that are common in our daily lives, if some false propaganda appears during advertising, or is inconsistent with the actual information, it is unfair competition.
There should be a clear understanding of unfair competition. It is normal to conduct seasonal price reductions when selling products, or to deal with some backlog of goods cheaply, including selling some fresh goods.