1, different positioning.
(1) Xiaomi
Brand positioning is different. At that time, Xiaomi created the Redmi series, and the positioning and birth of Redmi were very different. Xiaomi's main market was the middle and high-end market.
(2) Redmi
Redmi was born to occupy the low-priced market. Later, for various reasons, it split the two and became an independent brand.
2. Different configurations
(1) Xiaomi
Xiaomi mobile phone is equipped with the latest and best hardware in flagship machine every year.
(2) Redmi
The configuration of red rice mobile phone will consider most consumers and adopt low-end configuration.
3. Different audiences
(1) Xiaomi
Xiaomi has a wide audience, from young people to the elderly.
(2) Redmi
Redmi mainly faces some older customers, but Redmi mainly takes the route of low price and medium distribution, presenting users with different age groups.
4. Different modes of production
(1) Xiaomi
Xiaomi focuses on the company's independent design and then hands it over to a third-party manufacturer for processing.
(2) Redmi
Redmi is mainly produced directly by third-party factories.
5. Different materials
(1) Xiaomi
Xiaomi mobile phone is made of stainless steel, ceramics, glass and other materials.
(2) Redmi
Red rice mobile phone adopts plastic and metal shell.
6. Different sales routes
(1) Xiaomi
Xiaomi focuses on the high-end market, and the models sold every year are few and refined routes. At the same time, the most advantageous and powerful configuration will appear more on Xiaomi mobile phones, thus increasing the sales of Xiaomi mobile phones.
(2) Redmi
Redmi focuses on the low-end market, sells a large number of models, and takes a wide-ranging route.