"Yonghe" is the place name of Yonghe District, New Taipei City, Taiwan Province, China. In the early 1950s, a group of veterans who were originally from mainland China and were far away from home, forced to make a living, gathered at the Yonghe Zhongzheng Bridge between Taipei and Yonghe, and set up a small shed selling fast food and breakfast. They grinded soy milk, baked sesame cakes, and fried fried dough sticks, and gradually formed There was a pavilion serving breakfast. Because of the authentic craftsmanship of these veterans, the soy milk they grind is fresh, nutritious, fragrant and delicious, and the sesame cakes and fried dough sticks they make are golden, soft and crispy. As a result, various snack bars in the Yonghe area represented by soy milk are famous and spread throughout the island of Taiwan. Spread throughout the island. To this day, there are soy milk shops in Taiwan such as Sihai Soy Milk and World Soy Milk that originated from Yonghe Veterans.
However, since these traditional snacks are all produced in hand-made workshops, as the veterans leave one after another, the later products often appear to be misnamed. Although various places on the island claim to have breakfast originating from the Yonghe area More and more stores are opening, but the influence of Yonghe Soybean Milk is gradually diminishing. In people’s impression, Yonghe Soybean Milk is no different from the soymilk vendors on the streets.
Lin Bingsheng thought of it and immediately started the actual operation of this business idea. In order to distinguish himself from the various soy milk products with various brand names on the market and truly revive the reputation of Yonghe Veteran Soy Milk, Lin Bingsheng decided to operate his soy milk business under the brand name "Yonghe". Because the word "Yonghe" is not only his original intention to revive Yonghe Veterans Soybean Milk and carry forward traditional snacks, but also represents the Chinese people's simple wish to live in peace and contentment, and be happy. Therefore, in 1985, he obtained the registered trademark of "Yonghe" soy milk in Taiwan. In the same year, he set up a food factory and established Hongqi Company, which began mechanized mass production of various concentrated, bagged and canned "Yonghe" soy milk. Gradually, from semi-automatic production to fully automated production, the production quantity increases day by day. Later, Hongqi Company's trucks delivered soy milk to soy milk stores, schools, supermarkets, convenience stores, and shopping malls all over the island on time every morning. Yonghe Soy Milk has become a household name in Taiwan and has regained its former glory. However, Lin Bingsheng did not stop his pursuit, and he set his sights on the international market. In the following years, Yonghe Soybean Milk has successively entered more than 20 countries and regions including Japan, the United States, Canada, and Thailand, and has become widely popular and developed into an international brand. At this point, Yonghe Soybean Milk, as the brand business of Hongqi Company, has gradually transcended the original street shop of Yonghe Veterans and has become synonymous with the traditional cuisine of the Chinese nation and has been carried forward all over the world.