Trademark registration process Trademark inquiry (within 2 days) → Application document preparation (within 3 days) → Submit application (within 2 days) → Pay trademark registration fees → Trademark form review (1 month) → Issue trademark acceptance Notice→Trademark substantive examination (12 months)→Trademark announcement (3 months)→Issuance of trademark certificate. (The new Trademark Law was implemented on May 1, 2014, and the substantive trademark review period is 9 months.) 1. Trademark query. Trademark search refers to the search by a trademark registration applicant or its agent to see whether the trademark applied for is identical or similar to the prior rights trademark before filing an application for registration. The following situations are explained here: 1) Words that lack distinctiveness or are prohibited by trademark law cannot be judged by query whether their application for registration can be approved; 2) if there is a previously applied for the same or similar trademark, The trademark has not been entered into the Trademark Office database at the time of the inquiry, and the search results will not be reflected because the two are close in time; 3) If the inquiry report provides several trademarks that may be similar, the agent will only make an analysis based on general examination standards and experience. Its opinions are for reference only and do not represent the examination opinions of the Trademark Office; 4) For combination trademarks, if only a part of the trademark (such as Chinese or English) is queried, but other parts of the actual applied trademark (such as graphics) are different from those of others. Identical or similar registered trademarks will also result in the trademark being rejected as a whole; 5) The client only provided the name of the trademark during the inquiry, but the trademark design draft provided during the actual application also resulted in the trademark being rejected due to differences in font, color, structure or arrangement. This will result in the query results not fully reflecting the same or similar degree. 2. Trademark review. Trademark examination is divided into formal examination and substantive examination. ①Trademark form review (3-4 months), it is very important to establish the application date. Since China’s trademark registration adopts the first-to-file principle, once the application date occurs, it becomes the legal basis for determining trademark rights. The application date for trademark registration is based on the Trademark Office The date on which the application is received shall prevail. The Trademark Office will issue an acceptance notice to applications that meet the formal requirements upon receipt of the trademark application. Trademark registration certificate ②Trademark substantive examination (12 months). Trademark substantive examination is the examination, data retrieval, analysis and comparison, investigation and research conducted by the trademark registration authority to determine whether the trademark registration application complies with the provisions of the Trademark Law. rejection of applications and a series of other activities. During this period, before the trademark is approved for registration, please do not use registration marks (such as "registered trademark", "?", etc.). You can mark it with "TM". In addition, before registration is approved, it is not advisable to produce too many goods and packaging bearing the trademark, or trademark logos at one time, to prevent unnecessary losses caused by obstruction of registration.