Tesla launched tequila. I think the reason behind this move is easy to see, which is to seize market share in other fields, open up its own popularity, and increase its market value. 1. A unique bottle of tequila

According to reports, on November 8, the famous car company Tesla launched a crossover product? Tequila. From the outside, the entire bottle of wine looks like a huge yellow lightning bolt. As we all know, Tesla is a high-end electric car brand. You don’t drink and drive, and you don’t drink when you drive. The launch of alcohol products by a car company really feels like a joke. Due to the high price of Teslan Tequila, there is no need to worry about shipping costs. Therefore, compared with other brands of alcoholic products, the products are unique and quite innovative, which is very consistent with its own unconventional style. match.

2. Cross-industry launch of new products, seize market share, and increase market value

There is only so much car cake. Tesla is already the number one in market value in its own industry. Musk is a wild and ambitious person, so how could he only be willing to eat a piece of cake. Now that cars are number one in the world, then I will make other cakes, seize the market share of other products, and make money. Who would be too little? Tesla is an aggressive and innovative company. Their brand core values ??influence their audience. The cross-border products they launch, as long as they meet innovative categories, creative styling, and unexpected cross-border categories, will add value to the original brand value. The division will make cross-border products equally attractive.

3. Tesla is the epitome of Musk

Teslan is the epitome of Musk. Tesla, like Musk, is unique, sophisticated and creative. If it weren't for him, you'd have no idea what his next product would be. Moreover, Teslan's products are all based on original products on the market. They are innovative, produced in small batches, and have enough gimmicks to arouse the audience's desire to buy. This crossover also demonstrates the ambitions of Musk and Tesla, telling the world that we must make more products and produce more unexpected products for consumers.