In the cherry blossom season, the promotion of tourism service brands is indispensable. For example, Ctrip has launched a series of romantic and beautiful online and offline marketing while cherry blossoms are in full bloom. Among them, three groups of copywriting stand out from various advertisements. Now let's take a look at these three groups of copywriting of Ctrip's advertisements:

The first group: As long as spring is in your heart, it will always wait until the flowers bloom

Ctrip has issued a group of posters with the theme: As long as spring is in your heart, it will always be. At first glance, it looks a bit like the popular saying in previous years that "as long as there is sand in your heart, everywhere is Maldives".

In the alley after the rain, drinking red wine, even if there is only a small bathtub, watching cherry blossoms dancing with the wind is also a kind of enjoyment.

reading a book and sipping tea, the subway is so pleasant without crowds. A small bottle of cherry blossoms is falling, and there is spring in my heart. What's wrong with that?

Even if there is only a teddy bear at the door of the store to accompany you to eat, you should be a gentleman with a knife and fork gracefully, even if it is not a big meal. The falling cherry blossoms also add a touch of romance.

it's also a wonderful life to cross the road with a dog and a cherry blossom.

This group of animated posters mainly shows four scenes of "taking a bath in the alley", "reading in the subway", "eating alone" and "shopping alone" from a male perspective. Even if there is only one person, you should appreciate the things around you and have a good mood.

the second group: drama essence H5

after this wave of literary and artistic fresh posters, Ctrip produced another drama essence H5: I regard you as spring, but you choose to be someone else's aphrodisiac. A story about a young boy being cuckolded was told in a way that caters to the tastes of contemporary teenagers.

In order to amuse his girlfriend and meet her various requirements, the man kept tossing and turning in various streets and subways. After buying hot and sour powder, menstruation towel and duck neck, he accidentally discovered that his girlfriend was cheating.

Recalling my girlfriend who enjoyed cherry blossoms together in the past, her bright smile is so ironic now, and her heart is full of deep despair and she has fallen into a disheartened lovelorn mood.

I stumbled across an advertisement poster on the theme of cherry blossoms in Ctrip on the subway, and suddenly realized the deep meaning of "as long as there is spring in my heart, I will always wait until the flowers bloom". So I rediscovered myself and looked for the hope of life.

Group III: Posters of the subway

Following the posters of the subway, the screen shows four different groups of people, namely male and female students, white-collar workers and foreign tourists.

If you look closely, you can also find small details inside: band-AIDS, zippers, warning tapes and pins. The task of the poster is covered by ornaments on the left eye. From the picture alone, it seems that you can't see any meaning, but with the copy of "cherry blossoms are not in season, there is no desire to watch", the original intention is to express that we don't watch the cherry blossoms in season, but also to let everyone take action in the short flower season, and don't miss the beautiful travel time while the flowers are in full bloom.

From these three groups of posters, Ctrip pays more attention to the life feelings of modern people. In the customer's feelings, it not only uses visual effects, but also uses spiritual feelings to arouse the audience's * * * sounds. For example, an elaborate H5 lens attracts the audience to look down. In the dynamic literary posters, cherry blossoms are everywhere. Even if a person wants to travel in a good mood, this is the meaning of travel.

Use small objects related to our lives to tell us to seize the time and seize the beautiful things. After reading this group of poster copywriting, what do you think of Ctrip's wave of copywriting?

Ye Xiaoyu's copywriting, author of "Creation and Communication of New Media Copywriting", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto52).