FOB Foreign Trade Forum, for reference

There is also Amazon. Many e-commerce companies are now doing e-commerce on Amazon. Take Putian shoes as an example. They publish their works on Amazon and then sell them to foreigners.

March is Alibaba’s annual New Trade Festival, and March is coming to an end. The peak season is still the same, but Alibaba is no longer the Alibaba it used to be.

As the largest foreign trade platform in China, Alibaba has frequently made more and more revelations in the past year. There are always relevant salespeople asking: Why is Alibaba different from before? Is it still worth investing so much time and energy?

If you also have such doubts, this article will help you clarify your ideas! 1. Has Alibaba International Station driven many merchants to a dead end?

Screenshot of the source network platform

Needless to say, Alibaba’s advantages. Compared with analyzing its advantages, clarifying its disadvantages helps us make the most accurate plans. I have sorted out about 6 items, and everyone generally has the same opinion.

Of course, Alibaba is still the largest foreign trade B2B platform in China. In order to make minor repairs and optimization of operations, it can obtain more effective inquiries and communicate with customers.

In the long run, relying on a single platform will bring disproportionate benefits to the company, and the margin of safety is too high; for foreign trade salesmen, their ability development will be limited, their skills will not be trained, and they will only accept Inquiry, without other skills, the risk of unemployment will slowly increase. 2. The necessary market thinking style for foreign trade

Whether it is a company or an individual salesperson, they should enlarge their own structure and reflect on how to do foreign trade from the perspective of multiple market thinking. In fact, doing foreign trade is nothing more than the following questions:

Where are my potential customers? (Except B2B platforms)

How can I reach them efficiently and reach as many as possible within a limited time?

What information should I present to my potential customers to gain initial interest, build trust and communicate?

Among these questions, behind the first question is the channel, behind the second question is the tool and operation method, and behind the third question is the presentation of marketing and sales information.

Starting from these questions, I made the following mind map, covering the marketing system of different channels. Obviously, the Alibaba platform is only one of the channels. In addition to Alibaba, there are many channel options. The key is to master the operation methods and effective use of tools of different channels.

After knowing such a foreign trade marketing system, we can analyze the details of different channels one by one. Many times, details determine everything.

1. For example, search this channel on Google to develop customers.

The ultimate goal of Google search is to find the customer's contact information, mainly the email address. So this can extend the keywords. It can be product buy, (product trade, importer, supplier, wholer seller, dealer). The email address is also different. You can change the email address to a general email address such as hotmail, gmail, aol, or yahoo.

What if you want to search the email addresses of local customers? Use the local domain name suffix product email. The end of the German website is .de, France is .fr, Australia is .au. The template is .de product email; .fr product email; note the "." in front.

Then you need to know the most basic Google syntax:

site: a domain name that can limit your search scope.

inurl: used to search for URLs contained on web pages , this syntax is very useful for searching, helping, etc. on the web page.

intext: Only search the text contained in the web page part (that is, ignoring the text of the title, URL, etc.)

intitle: Search pages containing keywords, generally used for social engineering other people’s webshell passwords

filetype: Search for file suffixes or extensions

intitle: Limit the web pages you search Title.

link: You can get a list of all pages that contain a specified URL.

These are basic skills for salesmen who are familiar with Google development customers, but there are still many If people don’t know enough about basic technologies, how can they talk about developing customers?

2. For example, Google Maps development under Google (Address: 4m.cn/pOyvH)

The most basic thing is to understand the principles of Google Maps development customers and why it is possible. Develop high-quality customers.

In order to obtain the label of Google, you must conduct Google verification through corporate email, person in charge’s phone number, website and other corporate qualifications. And fill in relevant product, industry, website, and specific function descriptions. So we can use keywords to search for many buyers of the same type in batches.

In fact, many people have been using Google Maps to develop customers. Many foreign trade companies have their own stations abroad and send business out to do local promotion. In fact, to put it bluntly, they just look at the map and go one by one. Although door-to-door visits are a very traditional way of developing customers, it is still a very effective way. This is a way that will definitely produce results for the investment, but it relies more on salespeople.

Of course, if you don’t want to go local promotion, you can try the software development of Google Maps above. This can directly locate customers and view the real scene of customers. It is a very accurate way to develop customers. The investment is very small and the price-performance ratio is very high. You can see the customs data to judge the customer situation, which is a good precision marketing platform.

There are indeed many ways to develop customers, such as social marketing, WhatsApp marketing, etc., which are very popular now. You can find many precise buyers. At this time, you need to learn more and go to Adapting to the trend of developing customers, can you keep up with the pace of foreign customers? Are you still afraid that you will not be able to develop customers?

Most foreign trade companies that are good at customer development walk on multiple legs and will not rely too much on one way to develop customers. Therefore, they still need to know more about customer development methods, keep up with the trend, and develop in this way. Customers will get twice the result with half the effort, saving a lot of time costs as well as human, material and financial costs.

The so-called platform is not just about finding customers and selling products.

Let me briefly analyze it.

Developing customer development orders does not mean To put it exaggeratedly, there are thousands of ways. Don’t be fooled. After all, Alibaba is now doing foreign trade itself.

Let me simply share a way of customer development. I developed it myself. Customer's

Turing search: /w/6A47CD

You can use it after registering the link

Let's take a look at its functions:

1. Locate the city and enter keywords to search for customer website, company name, email, social account and other information

2: Trade intelligence matches customs data to screen and highlight importers

3: View the company's real-life pictures, export data with one click, and directly add WhatsApp to send messages

4: Decision-makers can mine the positions and emails of important contacts, and can open multiple mining interfaces to mine at the same time

5 : LinkedIn group control, automatically add LinkedIn friends, and send group messages

Consult QQ: 2719652571

Amazon is also a good choice. As the originator of global e-commerce, Amazon has great influence on the entire world. The influence is huge. The first export cross-border e-commerce platform that Chinese foreign traders come into contact with is Amazon, and its main markets are the United States and Canada. If you are making products or brands and want to sell directly to Amazon, you can use the Amazon platform. Amazon has strict entry requirements and focuses more on product quality. As long as you have a trademark, product quality assurance, and a good goal market, then entering the cross-border e-commerce market through Amazon is undoubtedly one of the best ways

Alibaba, Global Sources, Made in China. Rank in the top three

Now Yixuan is doing a good job, limiting the number of suppliers, including Google ranking optimization, and manual review of inquiries. The traffic is not as good as the first three.

Alibaba is burning too much money now. The through train is not open and there is no traffic. Let’s expand various P4P platforms. Competition for customers is fierce, and it is difficult to take orders if you don’t have the strength. Publishing more and more product rules is very energy-consuming. There is no after-sales service all year round...

Universal combines print media and exhibitions, and the investment is not small, but the effect is average.

China’s manufacturing traffic is okay, and supplier competition is relatively small.

The above platforms are mainly for large and medium-sized goods

Small goods are mainly Amazon, AliExpress...

It depends on the industry of the poster

Alibaba, Global Sources, and Made in China are the three mainstream foreign trade platforms.

Alibaba has the largest visit traffic, but it has many suppliers and the greatest competition. Inquiries are from one customer to multiple suppliers. This is a place where foreign customers often visit, and the effect depends on strength. .

Global Sources has the second most traffic, with average traffic and one-to-many inquiries. It mainly relies on promotions such as publishing magazines and purchasing services. The project prices are relatively expensive.

Made in China Inquiries are made from one customer to one supplier, so the effect is better. At the same time, there are fewer suppliers and the competition is slightly smaller. However, the traffic is low and the number of customer visits is small, so the daily transaction volume is relatively small.

It mainly depends on what products you are selling. There are many foreign trade platforms, and each foreign trade platform has its own mainstream products. Common ones include AliExpress, Alibaba International Station, Amazon eBay, Wish, Shopee Koala Fun, etc. etc.

The foreign trade enterprise platform of Hebei Electronic Port specializes in serving small and medium-sized foreign trade enterprises