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Brand designer said: What is the difference between a logo and a trademark?

First: the logo can be applied for as a trademark, and at the same time it has obtained copyright protection from the day the LOGO is created, so the LOGO can receive double protection. Of course, a trademark must be registered with the China Trademark Office to obtain trademark protection.

Second: A LOGO can be a trademark, and similarly, a trademark can also be used as a logo, but a LOGO may not be a trademark, and a trademark may not become a LOGO.

For example, if you apply for trademark A for your product, you can also put your company LOGO - B on your product packaging. This B is not a trademark, but just the logo of the company. In this case, the LOGO It is not a trademark, and a trademark is not a LOGO. Of course, you can also use trademark A as your corporate LOGO, it depends on you. Especially for some large enterprises, they have different trademarks, so they often have a unified LOGO of the enterprise. This LOGO is usually not a trademark.