1. Enter the supplier background. In the page, you can see some new functions. Click the "Dealer Guarantee Service" button under "Service Management" to enter the application page.
2. Click Apply, and the corresponding member account and company name will appear on the page. After verification, the blank text box will be filled with the brands to apply for "brand authorization", and multiple brands will be separated by commas.
3. After signing the brand authorization certification agreement, enter the Alipay account number and payment password on the Alipay withholding agreement signing page for confirmation. After signing the Alipay withholding agreement, the process of submitting the application has ended.
Benefits of Taobao brand authorization:
Big brands have high profits and a certain popularity, which can save a lot of promotion necessities for businesses. However, selling branded goods needs the authorization of the brand, otherwise it will be judged as selling fake goods at the information level, leading to the closure of the store.
Merchants can directly find brands to obtain authorization, but directly finding brands will have higher requirements for merchants, and some brands will also have requirements for getting goods. Another way is to find an e-commerce platform to obtain authorization.