Logo is just a design. According to the copyright law, a work automatically owns the copyright after completion. But if there is no copyright application, once it is infringed, it will be difficult to obtain evidence. Logo can also be registered as a trademark. Copyright and trademark need to be registered at the same time, because the copyright application belongs to the copyright bureau, and the trademark belongs to the trademark office, which can be protected by two different institutions.
2. Ownership of different rights
The designer and owner of this logo may not be the same person. General companies have to entrust designers to design logo. Then, as commissioned works, the copyright ownership of trademarks can be divided into two situations: if the copyright belongs to the client, or the client disagrees, the copyright belongs to the designer; Trademarks belong only to the trademark owner and belong to the scope of intellectual property rights.
3, the protection time is different
As a work of art, logo is generally protected for 50 years. The copyright protection period is 50 years before and after the author's death, and ends at 50 years after the author's death, 65438+February 31; Trademarks can be extended indefinitely and protected indefinitely. So if you want to own the logo for a long time, you should register the logo as a trademark. Although the protection period of a trademark is unlimited, it needs to be renewed once every 10 years.
4. They have different functions.
Signs play an important role in recognition and popularization. Through image recognition, consumers can distinguish themselves from other business entities and remember business entities and brand culture. The logo in the network is mainly a graphic symbol used by each website to link other websites, representing a website or a part of a website; Copyright, also known as copyright, refers to the legal rights enjoyed by citizens, legal persons and other organizations for their literary and scientific works. Protecting original works, such as writing, music, art and scientific creation; Trademark is an intangible asset that distinguishes one operator's brand or service from other operators' goods or services.