reporter undercover jiayuan reveals the secret of "matchmaker". What are the problems in offline stores? Let's discuss this problem below, hoping that these contents can help friends in need.

From early to mid-November, after a short training, the reporter joined an offline VIP service center in jiayuan and became a marriage and love sales company focusing on telemarketing. After an unannounced visit, the reporter found that the sales positions in this industry are highly mobile, and the so-called senior matchmaker titles and academic qualifications are mostly self-packaging fraud. In the process of telemarketing, the sales matchmaker will outline the virtual blind date according to the requirements of membership system. By asking about past love history, attract millions of members to buy blind date packages.

Subsequently, the reporter made an unannounced visit to Lily as a consumer. In many direct stores in zhenai, I found that the sales speech and interview process used by the sales matchmaker are almost the same.

identity fraud

in early November, the reporter joined an offline VIP service center and was incorporated into a team led by manager Xie, and Mr. Ye was one of them.

As soon as I entered the door, the reporter met Teacher Ye. Miss Ye was born in 1996 and has just worked for two months. Colleagues call her Xiaoye, and the straight man of steel in the mouth of the sales manager has been engaged in teaching. Short and plump, single for a long time, can't talk to the opposite sex. I often ask the manager to help me reply to the membership information and shout whether there are any high-quality members to introduce me to.

When the reporter was surprised by the huge contrast in front of him, Manager Xie told me that it was best to find a job number and set up a person on WeChat.

Set up a "people-oriented"

Members are here to seek happiness and listen to experience. If you say that you are single and the members are single, where will the two sides sit and what will they talk about? Tell me how to get rid of this order. Teacher Chen told the students that no matter how old they are or whether they are single, they should say that they are married and have a happy family. At the same time, they need to prove themselves from three aspects: working years, professional level and physical quality.

Manager Xie gave a separate training to the first invited speech. You can't exaggerate, and you can't boast too little. Besides boasting, we should also boast and cooperate with each other when necessary. The trainer emphasizes that freshmen are mainly invited by telephone at the beginning of sales, and interviews are generally given to other senior sales personnel or sales managers.

Therefore, when you begin to say hello, you should introduce your partner, boast that your cooperation rate is high, it is difficult to make an appointment, or be a financial owner, so as to pave the way for the next handover. Only by showing off yourself and your companions will you have a chance to brush your accounts. In the practical process, there are many identity packaging techniques. At the same time, a salesman who took part in the training two weeks later also praised the reporter. In order to facilitate the payment, the sales manager boasted to the customer that he was a superior leader, and said that he had 1 years of work experience, and the success rate was over 88%. He had overseas psychological and emotional intelligence background.

When reporters made unannounced visits to my relatives and friends, zhenai, Lily.com and other offline stores of dating platforms, they also found that matchmaker's personnel settings were basically similar.

The nine steps mentioned by the virtual and real blind date

are nine steps, that is, talking to members for the first time, making opening remarks, verifying the data, and asking about the reasons for being single. You can walk successfully in 2-25 minutes.

compliment, the industry term is PMP, which is the abbreviation of compliment. As the name suggests, it is to brag about members in an all-round way, shorten the distance between them, check the data easily, and rekindle their confidence in leaving the team. In journalists' working areas and other shops, many partitions are pasted with photos, age tables and even ordinary PMP terms to praise the appearance and personality of men and women.

If the photos uploaded by users are beautiful, they can be praised. If the appearance is plain, you can give praise according to the hardware conditions such as age, work, education and income filled in by the other party. If both sides have bad conditions, praise them. If the user doesn't have photos, the hardware conditions and personality are average, boasting about the sound, or generally saying: I think you are quite good. Traffic jam means traffic jam. Asking about the reasons for being single will make members unable to find suitable people themselves. Knocking is knocking, which can improve the user's sense of urgency in getting married. For example, for elderly men and women, fertility problems and parents' urging marriage are the biggest pain points.

In addition to the above speech routines, we also make in-laws as blind date in a virtual way, so that into the pit, a member, is also a common routine for selling media.