First, the use of clothing trademarks is closely related to infringement, because the connotation and extension of use directly determine the connotation and extension of infringement. Determining the use of clothing trademarks is not only a necessary link for trademark registrants to exercise and safeguard their rights, but also the basis for trademark authorities to manage trademarks and judge whether others' actions constitute infringement.

Paragraph 2 of Article 29 of the Detailed Rules for the Implementation of the Trademark Law stipulates that the use of trademarks includes the use of trademarks in commodities, commodity packages or containers and commodity trading documents, or the use of trademarks in advertisements, exhibitions and other business activities? . What distinguishes a service trademark is an invisible service and cannot be pasted on it, so it is more complicated to judge whether to use a service trademark. Regarding the use of service marks, is it in the UK? The use of goodness? Speak, or German? Serious and legal use? Generally speaking, as long as the following two conditions are met, it should be regarded as using:

Use service trademarks in the form of providing services;

It can achieve the effect of distinguishing different service sources and showing the quality of their own clothing trademarks.

According to these two principles, there are several ways to use service marks:

1. Posting or hanging clothing trademarks in service places or printing and pasting them on service tools, gifts and promotional items.

For example:? Quanjude? Posting, hanging, printing and pasting its service trademark on the plaque, tableware, matchbox, lighters, notebooks, calligraphy and painting for guests in the store. This use can be said to be a direct combination of service and trademark in space. Belongs to the most common usage of service marks.

2. Hanging and posting clothing trademarks on buildings or buses, advertising on balloons and spaceships outside service places or advertising in newspapers, magazines, radio, television and other media. This form of use abstractly combines trademarks with services, can also show the source of services and ensure the quality of services, and should also be recognized as the legitimate use of clothing trademarks.

Warm reminder: Because the use of clothing trademarks often needs the help of certain material carriers, we should pay attention to the distinction between clothing trademarks and commodity trademarks in the process of use. When a clothing trademark involves a specific commodity in use, it is not regarded as the use of the commodity trademark. For example, do Wang Fu hotels use service marks on printed materials of accommodation guides? Wang Fu? Can't you think about using it on paper products? Wang Fu? Commodity trademark. Similarly, international airlines use the registered service trademark Phoenix Graphics on the fast food they provide, and we can't think that the trademark Phoenix Graphics is used in food.