To do a good job in the design of corporate brochure, we need to consider all aspects. Here are some key suggestions:
1. Define positioning and target audience: Before designing the brochure, define the positioning of the company brand and who the target audience is, so as to better understand the needs of users from the design and promote the company's services, product features and other information.
2. Highlight unique advantages: according to the actual situation and the focus of information collection, show readers the most competitive areas of the company, express relevant information in a concise and clear way, focus on listing representative solutions and successful cases to show the overall professional knowledge and experience, and attach supporting article elements with representative charts or illustrations.
3. Style and creativity: the brochure and design style must be consistent, so that the layout, color matching, font, typesetting and other aspects of the whole manual complement each other, and a special expression will have a distinct and unified effect and add more performance effects to the publicity. If the company has its own trademark, it should be reflected in the design. By properly strengthening the proportion of variables, such as the different colors of conventional red and blue, combined with the evaluation accepted by people in different regions and the expression of emotional colors, the company's personality characteristics can be expressed.
4. Pay equal attention to practicality and readability: Many people may see brochures, so it is very important to be easy to understand and easy to browse. Using concise and clear language in the design can realize the off-line operation process of language content clarity to the maximum extent, which can not only simplify readers' reading experience, but also make visitors more convenient and efficient in quickly understanding information, and provide visual sensory impact and enhance time memory effect through more attractive ways such as text collocation plates, illustrations, paragraph titles, clearly identifiable sketches and creative grid typesetting.
5. Printing quality supervision: Before the actual printing plan is launched, it is necessary to sort out and recommend the cost control of key links, pay attention to selecting appropriate printing materials, colors and papers, and select systematic inks to ensure that the appearance and feel of the brochure reach the expected goal, thus forming a fairly high professional significance.
In short, designing a good corporate brochure needs professional designers, such as those extracted from years of marketing planning; The deduction and strategic planning of professional marketers have a unique effect under the external guidance of customer needs. Every link from vision to content presentation needs a good grasp, and readers' feedback is constantly used to promote further improvement, so that enterprises can regularly update manuals according to their own actual conditions and always have first-class and concise publicity materials.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.