the change of logos in Greek, the abbreviation of logogram. logo, logo and trademark are the products of modern economy, which are different from the ancient imprint. Modern logo carries the intangible assets of enterprises and is the medium of comprehensive information transmission of enterprises. As the most important part of enterprise CIS strategy, logo is the most widely used, the most frequent and the most critical element in the process of corporate image transmission. The strong overall strength, perfect management mechanism, high-quality products and services of the enterprise are all contained in the logo, and they are deeply left in the hearts of the audience through constant stimulation and repeated portrayal. Logo design fixes concrete things, events, scenes and abstract spirit, ideas and directions through special graphics, so that people can naturally associate with the logo while seeing it, thus identifying with the enterprise. Logo is closely related to the operation of an enterprise. logo is an essential element in the daily business activities, advertising, cultural construction and foreign exchange of an enterprise. With the growth of the enterprise, its value is also increasing. Someone once asserted: "Even if all the assets of Coca-Cola are burned up with a torch, Coca-Cola can get up again with its trademark". Therefore, enterprises with long-term vision attach great importance to logo design and understand the role of logo. In the initial stage of enterprise establishment, a good logo design is undoubtedly an important carrier for intangible assets accumulation in the future. If there is no logo that can objectively reflect the entrepreneurial spirit and industrial characteristics and has a scientific and beautiful shape, it will cause unnecessary waste and loss to the enterprise when it develops and makes changes and adjustments. After the Bank of China changed its logo, the replacement outdoor media was removed nationwide, resulting in a loss of 2 million.

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