In 2007, the Shuangyang District Deer Industry Association submitted an application for trademark registration of "Shuangyang Sika Deer" to the Trademark Office of the State Administration for Industry and Commerce. In April 2008, the Trademark Office of the State Administration for Industry and Commerce approved the registration. The acquisition of the Shuangyang sika deer geographical indication certification trademark has ended the history of Shuangyang and even Changchun City without a geographical indication certification trademark. It is very important for building the "China's Hometown of Sika Deer" brand, realizing rich areas and enriching the people, and accelerating the integration of the sika deer industry with the international market. significance.

During the Fourth China Sika Deer Hometown (Shuangyang) Deer Products Fair in August 2008, Shuangyang District held a press conference on the "Shuangyang Sika Deer Geographical Indication Certification Trademark" at the Changchun Convention and Exhibition Center Hotel. In 2010, at the 10th China Specialty Products Culture Festival and the First China Geographical Indication Cultural Festival held in Beijing, Shuangyang District made a report on "Efforts to Create Geographical Indication Trademarks and Make the Sika Deer Industry Bigger and Stronger", which was highly praised by people from all walks of life present at the meeting. With recognition and praise, Shuangyang District Deer Industry Association was awarded the advanced unit.

The acquisition and use of the Shuangyang Sika Deer geographical indication trademark will greatly promote the development of the industry and the improvement of the regional economy. In terms of increasing income and getting rich, before obtaining the "Shuangyang Sika Deer" geographical indication certification trademark, the per capita income of deer farmers in the region directly from the sale of deer and deer products was only 1,500 yuan in 2007, accounting for 35.5% of the per capita net income of deer farmers in that year. ; After obtaining the certification mark, the per capita net income of deer farmers reached 3,800 yuan in 2009, more than double that of 2007, accounting for 65% of the per capita net income of deer farmers. The sika deer industry has become an important pillar for farmers in Shuangyang to increase their income and become rich. In terms of production, processing and sales, the geographical indication certification trademark has driven the development of Shuangyang Deer Industry. The Deer Industry Park has begun to take shape. Key processing enterprises such as Xiujiu Pharmaceutical, Changshuanglu Industry, and Jinlu Technology have successively settled in the park. More than 130 kinds of health care products in six categories have been exported to southeastern coastal cities. Some deer products occupy a certain market share in Hong Kong, Macao, Taiwan, South Korea, Japan, Southeast Asia and other countries. In terms of tourism industry development, deer tourism resources are favored by investors, and a number of tourism industries for deer viewing, deer play, and deer tasting are under development. Shuangyang is relying on the Sika Deer Industrial Park to make every effort to expand the deer and deer by-products industry, and strive to build Shuangyang into the largest sika deer industrial base in the country.