This is to prevent other companies from registering similar names and causing misjudgment among consumers. For protection purposes and economic interests, Wuliangye has to apply to register the Qiliangye trademark.

Event review:

On July 16, news that Wuliangye’s application for Qiliangye trademark was rejected became a hot search on Weibo.

According to media reports, the Beijing Higher People's Court held that the No. 9047717 "Qiliangye" trademark applied for registration by Wuliangye Company (the trademark in dispute) constituted a similar trademark to another person's trademark. The court of first instance and the Trademark Review and Adjudication Board The conclusion that the trademark in dispute should not be approved for registration is correct. Wuliangye Company’s relevant appeal claims lack factual and legal basis, and this court will not support them. Therefore, the appeal was dismissed and the original judgment was upheld. Wuliangye Company said in an interview with the media that the "Wuliangye" trademark is a well-known trademark. For protection purposes, it is necessary to register the "Qiliangye" trademark.

The necessity of Qiliangye trademark registration:

In this case, Wuliangye Company claimed that its company's "Wuliangye" trademark was a well-known trademark. For protection needs, "Qiliangye" ?Trademark registration is necessary. In this regard, Zhang Hong, a lawyer at Beijing Zhengli Law Firm, said in an interview with China Intellectual Property News: Wuliangye Company’s claim is reasonable based on its actual needs, but as the court pointed out in its judgment, different registered trademarks have Each has independent trademark rights, and well-known trademarks are no exception. The significance of a well-known trademark is mainly to expand protection and prevent others from registering or using identical or similar trademarks on non-similar goods or services. However, this cannot be proven in this case. The disputed trademark can be registered of course, unless Wuliangye Company can use its well-known trademark to cancel or invalidate the three cited trademarks in the case, so as to remove the obstacles to the registration of the disputed trademark. ?

So how should companies protect their own rights and interests? For brands, under the current environment, it is very necessary to appropriately expand protection in brand layout in the short term. ?Cui Hong said that strengthening the monitoring of trademark application registration can enable brand owners to prevent the registration of problematic trademarks earlier with less investment, discover possible infringers earlier, and make subsequent civil rights protection actions less difficult for brand owners. , clear obstacles. At the same time, brand owners must also make full use of brand awareness, crack down on preemptive registration, copying famous brands, and grabbing others' goodwill, formulate rights protection plans that meet their own needs, safeguard brand interests and enhance brand value through multiple channels such as trademark administrative rights protection and civil rights protection. , effectively combating malicious registration and brand infringement.