1. No, the name is determined by the Taobao waiter, and the merchant has no right to choose. Under normal circumstances, it is: Category company name specialty store, for example, if you use the company name Hua Zhongxian** Co., Ltd., Category (digital or something) Huazhongxian specialty store.
2. You can only sell the brands and categories you applied for, and you cannot sell other brands at will