Why is the sign of ZTO Express blue?

In the design of zto Express Zhongtong logo, according to the registered trademarks "Zhongtong" and "zto" of Zhongtong Company, we integrated the whole idea into the three letters of ZTO, making the overall shape of logo simple and generous, and blue represents broad and broad strategic mind, showing the internationalization of logo.

Through the ingenious combination and application of pure blue and light blue tones, the logo has a simple and atmospheric visual impact, which is unforgettable for a long time. The contrast and application of light green lines in the industry highlights the industry attributes of express delivery companies, while the use of concise lines highlights the quickness of express delivery companies.

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