The reasons for the success of Oriental Selection are: accurate positioning, pursuit of quality, and cultivation of Internet celebrities.
1. Accurate positioning
The positioning goal of Oriental Selection is to establish an e-commerce platform for selling agricultural products and other products. As the world's largest agricultural country, China selects high-quality agricultural products. On the one hand, it promotes the development of China's agriculture, and at the same time, it also imports more healthy and delicious food into the city. It also means that a large supply of goods from the country of origin ensures a continuous supply of product inventory.
2. Pursuit of quality
As people’s living standards improve day by day, people’s consumption standards in life have also changed from meeting the needs of “quantity” to meeting the pursuit of “quality.” Oriental Selection pursues quality and does not take the low-price route. The popularity of any product cannot be separated from excellent product strength. Only strong enough product quality can ensure sufficient repurchase volume, thereby continuously stabilizing old customers and tapping new customers.
3. Cultivate internet celebrities
Dong Yuhui, the ace anchor of Oriental Selection, 29 years old, calls himself "Zhongguancun Jay Chou". Since the ace anchor Dong Yuhui came on the stage on June 13, products and culture have taken off together, and the classroom is the same color. One product introduction can cover five thousand years of cultural history, and the humorous and humorous narration turns the live broadcast room into a New Oriental classroom. .
Quickly create a live broadcast room and go straight to the first place in Douyin for selling goods, with 100,00 online viewers at the same time! From an internet celebrity teacher to an ace anchor, Dong Yuhui’s success is not an overnight success, but is inseparable from his past experience accumulation.
The development history of Oriental Selection:
1. On December 28, 2021, New Oriental posted on the WeChat public account that it would launch a new live streaming platform "Oriental Selection" at 8 o'clock that night. .
2. On June 29, 2022, the number of fans in the live broadcast room of Oriental Selection officially exceeded 20 million, and it is still gradually rising.
3. September 2022, the application month for Oriental Selection, is the hometown Ming trademark.
4. On March 9, 2023, New Oriental Online announced that the Chinese and English stock abbreviations of the company's securities will be changed from "KOOLEARN" and "New Oriental Online" to "EAST BUY" and "Eastern Selection" respectively. , effective from 9:00 a.m. on March 14, 2023.
The above content refers to Baidu Encyclopedia-Oriental Selection