Zhuhai Gree Electric Co., Ltd. applied for the trademark of Gree Color Circle on June 17, 2007, and was listed as 9 scientific instruments internationally. Subsequently, the trademark was declared invalid, and Gree refused to accept the ruling and sued the Intellectual Property Office. On June 5438+1October 65438+March 2020, Zhuhai Gree Electric Co., Ltd. added the judgment document on June 65438+1October 65438+February, and the defendant was China National Intellectual Property Administration. The judgment in this case is revoked? Gree color world? Ruling on the request for invalidation of the trademark; Defendant China National Intellectual Property Administration is targeting the third person, Xu Changmin? Gree color world? The request for invalidation of a trademark shall be ruled again. Next, I will talk about my opinion.

First, act according to the regulations, regardless of the strength of the company. Many laymen may not know China National Intellectual Property Administration's position and role, but through a decree, it is not difficult for us to understand that according to the provisions of the Administrative Procedure Law, whether a lawsuit is brought directly to the people's court against a specific administrative act of state intellectual property rights or a lawsuit brought to the people's court after administrative reconsideration, the first instance of the lawsuit will be tried by the administrative court of Beijing No.1 Intermediate People's Court. To put it bluntly, if you are not satisfied, you can apply for a lawsuit. Tencent and Youku have also sued China National Intellectual Property Administration before, so it is normal for the Intellectual Property Office to be accused. We should adopt a correct attitude towards this matter.

Second, behind the operation of capital is alternative propaganda. I believe many of you know that this incident was seen through Weibo Hot Search, so why didn't Tencent and Youku make the list when they sued, but Gree made the list when they sued? I dare to guess that there should be capital in it. First, hundreds of millions of netizens will see on the hot search that Gree's brand will leave an impression on everyone. In addition, most people think that suing the Intellectual Property Office is a very powerful thing, so it left a deep impression on netizens and got a letter about the product by the way. Therefore, the role of this hot search for Gree is no less than huge advertising investment, so I think there must be capital operation behind the hot search.