Current location - Trademark Inquiry Complete Network - Trademark inquiry - What do Taobao shop operators pay attention to?
What do Taobao shop operators pay attention to?

We all know that it is the era of the Internet. The development of the Internet is very fast, and it brings us convenience all the time. For example, Taobao, an online shopping platform, is one of them. It has lost the traditional shopping mode, and we can enjoy shopping even if we don't leave home. This sales mode is very popular, which leads to increasing competition among merchants. So how can we deal with it? We can look for store operators to help us operate, so we will introduce them to you today. Taobao shop operators

charge different fees on behalf of operating companies, which is directly related to the company's cooperation mode, so it cannot be generalized. According to incomplete statistics, there are tens of thousands of online shop companies in China, among which Hangzhou accounts for the majority. What is the main situation of the company at present? At present, it is mainly divided into these categories: First, the representative of the pure big customer is Shanghai Baozun, which has been listed at present, and Ali is a shareholder. Mainly for first-line brands at home and abroad, but not for ordinary small and medium-sized businesses. Second, diversification. Small and medium-sized businesses are also considered. As long as they have high-quality products and perfect cooperation ability, they can be divided into four types according to different modes: 1. Pure service fee, which only requires merchants to pay service fees, does not include sales points. This method is gradually eliminated by the market, because only charging service fees will inevitably make people feel that they are making profits through service fees and will not try their best to operate stores, which is also the concern of every merchant who wants to find a company. 2. It is a favorite way for all businesses to collect only a little, because it means that there is no need to give the company any fees in the early stage, and there is no risk in the early stage. After the store has achieved results, it is a way to earn money together. At present, there are a number of companies doing this in the market, and many of them are doing things in a down-to-earth way. Once a merchant meets such a company, it is really a big profit, and it is almost a sure-fire business. However, most companies in this mode are not very reliable, because they also want to make money, and there is no cost in the early stage, which means that costs will be reduced, so it is difficult to form a strong operation team. If there is no good team, the possibility of making the store bigger and stronger is almost .3. The service fee is added. This model is currently the mainstream model in the market and is also a more recognized way for merchants. The operating company provides the merchants with a team, and the cost of the team is shared by the operating company and the merchants. The store produces performance, and everyone shares the profits together.

this is a reasonable way of cooperation, which is generally accepted by many merchants, and it is also the mainstream charging method at present. 4. At present, this model of charging service fees in the early stage and only charging points in the later stage is in the market exploration period, and few operating companies are doing it, and some powerful operating companies are trying and implementing it. This kind of cooperation will have certain requirements for the products and strength of the merchants. After all, people are willing to cooperate with you for a long time. This model is the same as the third model in the early stage: in the early stage, the merchant and the merchant share the operating costs and charge a relatively low sales promotion point. After a certain running-in period, they will cooperate for a long time by only charging commissions or even sharing profits, so as to achieve the maximum win. For the way of pre-charging, there is also a big gap between companies. There is a big gap between those who charge 5, yuan a month and those who charge 5, yuan a month, and the average businessman is puzzled. Fees are directly related to project potential and team cost. 1. Small projects, the market is small, the profit is small, and the monthly sales are estimated to be 3, to 4, after stable operation. Then companies with strong project strength will not accept them, because the money earned is not enough to support the team cost. For this kind of project, generally, you can only find a company with very cheap fees to make a simple maintenance of the store and earn a little money, and you don't have to expect the store to be hundreds of thousands or even 1 million yuan a month. 2. Medium-sized projects have market demand, and the monthly sales can exceed 1 million or even 3 million when operated. Projects like this are common on Taobao, with good product quality and stable supply. If there is a competent and responsible team to do it, the two sides will fully cooperate with each other. After a certain operation cycle, it is indeed hopeful to make the monthly sales of the store exceed one million. It is difficult for a company that charges thousands of dollars in the market to do such a project, at least I have never heard of it. Basically, it is necessary to find a team with a fee of not less than 2, or even 3,, and the success of the operation is relatively large. 3. For large projects, businesses have strong strength and great market potential. If this kind of project is operated, the monthly sales can be more than 3 million 5 million, and the annual sales can be 5 million or more. For this kind of project, it is necessary to find a top team in the market to do it. Needless to say, the corresponding fee is not less than 3,/month. It is recommended to find a team with this strength, and the general fee is 3,-5, a month, or even higher. How to write a soft article on Taobao shop promotion

First, the concise Taobao shop introduction writing method: just write a sentence or a paragraph, plus the basic information and contact information of the default business card of Taobao platform. Simple and clear. For example: 1. Welcome to our store. Our store is newly opened, and we operate with integrity, only earning credibility and not making money. Thank you. 2. All the goods in our store are genuine, and we guarantee the reputation of one fake and ten free. Welcome customers to buy with confidence, and we will serve you wholeheartedly! 3. Our store specializes in marketing what goods, and we guarantee the reputation of one fake and ten penalties. Our service aim is to serve with heart and treat people with sincerity!

second, the mathematical method of information-based Taobao shop introduction: the latest preferential activities of the store are published in the Taobao shop introduction, which not only attracts new buyers who like preferential activities, but also encourages buyers to make up their minds and buy as soon as possible if it is a time discount.

Third, the unique writing method of Taobao shop introduction: You can write out the advantages of your products, services, or the characteristics of the shop, even if you really can't find it, create your own advertising language. For example, writing a humorous limerick or something like that will do!

fourth, detailed description of Taobao shop: you can't know what every buyer wants to know when he goes to your Taobao shop introduction page, so you can consider writing everything in it. In addition, there are shopping processes, contact information, logistics methods, after-sales service, warm tips and so on. But you must take the time to make a good typesetting. There are many contents, and the font should not be too big, so it is normal. Then the title of a paragraph should be bold or colored, for example, for after-sales service, and then the content of after-sales service should be in normal font, so that each paragraph is accompanied by a bold title. When the buyer introduces it in Taobao shop, it is obvious at first sight that there are several bold titles. If you can quickly find what you want to know, you will have the patience to read it. Just like this article, without some bold fonts, readers can't find the main points of each paragraph without reading it from the beginning.

5. refer to other people's writing formats: look at how some crown shops or diamond sellers write, or go to the street to collect shop introductions of some physical stores when you have time, and then write a Taobao shop introduction that suits you according to your own situation. Although a good Taobao shop introduction can't play a very big role, it can also add points to your shop, so it is worthwhile to spend some time writing a good Taobao shop introduction.

Model articles about different kinds of shops

Clothing:

Thank you for coming into my shop! I have a purpose to buy anything or spend it only with a professional, because only a professional businessman can do his own thing well and provide you with professional services, so I also want to bring this advice to every guest, choose a major and choose high-quality intimate service. "JACKY" has been engaged in garment foreign trade sales for many years, and has rich industry knowledge, keeping up with the fashion frontier. The clothes he sells are all directly picked up from familiar clothing companies and carefully selected styles, which are definitely not available in other stores. ! ! I hope we can become bosom friends.

Our goods manufacturers purchase directly, with unique styles and complete sizes. There must be one for you. Welcome!

It is fate to have a chance to trade, and happy cooperation is the most important thing. If you are satisfied with the purchase, please tell us. If you are not satisfied, please tell me. I think everything can be solved through communication and negotiation, because I believe that everyone has a kind and tolerant heart like me, and * * * creates harmony.

Cosmetics category:

Xueyanmei Cosmetics Store? Main cosmetics wholesale business in Taiwan Province and Hongkong? Welcome to call us to order cosmetics such as Jingbangsu, Yiqi, Liangli, Bird's Nest, Liangjiali, Cherry Blossom, Beauty Rhyme, Liyiting, Ouyuan, Yanji, Yangge and Qiaomei? A certain percentage discount will be given to orders with large orders? Please contact us after placing an order for specific preferential methods. All our goods are original and authentic? Have a shelf life of more than two years? Our quality and credit are 1% guaranteed.

Footwear:

Maizhong's fashion catchers have been wandering in Milan, Paris and Tokyo for a long time, shuttling between various fashion conferences, fashion places, luxury stores and various fashion websites, keenly catching the new fashion changes in Europe. Usually, after the latest designs of some top brands are released for 3 days, the extremely fast supply chain of wheat shoes will be quickly started, and these fashion shoes will be manufactured in 3 days. This way of designing and developing products,

Wheat shoes' unique extreme fast supply chain greatly improves the lead time of shoe production. The lead time refers to the time from design to putting finished shoes on the shelves for sale. The world's big brands usually spend 18 days, but Wheat shoes shorten this time to only 3 days, which is a decisive 3 days, so that Wheat shoes can always stand at the forefront of fashion without designing fashion in advance.