Logo trademark

The name Lancome was conceived from Lancome, a castle in central France. For the sake of pronunciation, the letter "S" in the name of the castle has been replaced by a typical French long sound symbol. Because many roses are planted around Lancome Castle, which is full of romantic artistic conception, roses have become the symbol of Lancome brand.

Armand, the founder of the brand, believes that every woman is like a rose, with her own characteristics and gestures. So the brand was named after the castle, and the rose became the brand symbol of Lancome. Lancome's original trademark contains symbols representing its three series: rose: perfume series; Lotus: representing skin care series; L 1: It represents the make-up series.

Europeanized beauty represented by Lancome is the most easily accepted by women in China, because she is fashionable without losing her affinity; She is lively and has enough connotation. "