How much do you charge for logo design? In the process of development, enterprises will encounter many problems. These are normal phenomena. Just seek the help of professional enterprise marketing planners. In this brand era, logo design is the product of corporate development. Although it looks simple, it is an important part of the brand image because it is a combination of corporate culture and art, and it can be said to have a priceless soul. Of course, every company will understand its charging standards before designing a logo. Let’s take a look at the intellectual property rights below.
As a specific service item in the service information industry, design has no specific price to speak of. There is only a rough price range, and the agreed upon price perception, which can be judged from two dimensions:
1. Party B - the service unit of a well-known advertising design company ranges from tens of thousands to several million. Of course, some of them are full projects, including the entire design recognition system, VI, etc. Especially if the designers of large companies do it themselves, it is even more expensive. For example, Apple's logo cost $100,000 at the time. Of course, the designed logo has its own meaning and interpretation of the company's product itself.
2. Party A - Party B's company with a large demand unit will generally have a special budget for this, whether it is a new business logo or an old business and the company's brand upgrade, there will be enough budget To pay for this, of course you have to look for design companies and individuals with a degree of professionalism.
3. Independent designers, this exists in China, but the real ones have not yet appeared, or are buried in the ocean of copyright piracy, just like there are countless people in China who can reach the heights of Messi. But he had to be forced to carry bricks and cement. From the above analysis, we can see that the charge for logo design is based on the circumstances of the client and the design company, and the cost cannot be generalized. Enterprises should choose a suitable design company based on their own circumstances to achieve cost-effectiveness (guaranteed quality and cost-effective price); design companies will also choose appropriate customers to provide services based on their own circumstances. Depending on the size of the company, the needs for logo design with many projects will naturally be very different. The type of client also has a great impact on logo design. For example, some clients do not have a strategic plan and require professionals to do pre-planning. However, for clients with clear pre-planning, they only need to do a good job in visual design. . The charging standards of design companies are also closely related to their size. Large-scale companies have higher standards, while small-scale companies are relatively flexible.
The above is how much you charge for logo design? related content. After reading this, I believe you have a certain understanding of trademark design. If you need to design a logo, please consult a professional intellectual property consultant.