The Xiyue brand

is a cosmetics trademark that Su Fengquan applied for registration with the State Trademark Administration in 2016, with registration number: 16404334. [2][1] The brand takes herbal skin brightening as its core, cosmetics as its medium, and its mission of "lighting up your beauty", and is committed to bringing confidence and beauty to women[2].

On July 3, 2021, the Xi Yue brand and TVB double-viewing queen Charmaine Sheh, a famous Hong Kong actor, held a signing ceremony in Shanghai. Charmaine Sheh serves as Xi Yue’s brand image spokesperson, working with the brand to illuminate the beauty of women’s self-confidence[4].