1. Trademarks are not used in a standardized way. Some merchants registered their trademarks in the early stage with words or graphics that were not beautiful enough, but they were improved or redesigned in the later stage, and did not apply for registration again;
2. In order to avoid the illegal responsibility, the non-trademark registrants of other manufacturers have slightly changed the imitation trademark, so as to make consumers think that they have bought the genuine product, and they can also make excuses with different trademarks when the industrial and commercial departments investigate and deal with it;
3. Fake a registered trademark, and the manufacturer of this product uses the registered trademark without applying for registration.
all the above behaviors are fraud in selling fake goods.
II. Analysis details
A commodity brand is the trademark of a company's name, products or services, which can be different from the intangible assets such as competitors' logos and advertisements that constitute the company's unique market image. For products, a commodity brand is a combination of product names, terms, marks, symbols, designs, etc. It is a series of added values of products, including both functional and psychological benefits. The main body of the concept of commodity brand is brand. Brand concept is the core component of brand and a bright spot of brand communication. Brand concept comes from the quality of brand products and restricts their products. Brand has concept, which makes it essentially different from other brands.
third, what is the process of registering a brand trademark?
1. Preparation of application for brand trademark information;
2. Apply for registration with the Trademark Office;
3. The trademark registration authority shall check whether the application for brand trademark registration meets the requirements, and decide to give a preliminary examination or reject the application;
4. Announcement of preliminary examination;
5. Registration announcement;
6. Obtain a trademark certificate.