Huang Taiji may face the risk of suspension of operations.

Huang Taiji is a famous Chinese fast food company in Beijing. Many Beijingers like to go to Huang Taiji. The company was founded in 2012. Because Huang Taiji's word-of-mouth marketing is particularly good, it has a good publicity reputation in Beijing.

On January 8, an author named White Hat Alliance broke the news on Weibo that Huang Taiji (namely Changxiang Litai (Beijing) Catering Management Co., Ltd.)’s catering service provider “Doudian” brand The trademark was not entered into the Trademark Office database, and the brand and APP were released without registration, leaving the "Doudian" brand unprotected by trademark law, thereby increasing the risk of trademark use.

In this regard, Time Finance contacted the relevant personnel of Huang Taiji. He told Time Finance that the application for the "Doudian" trademark has been completed, and a long review period will follow. When the reporter further asked about the specific declaration time, the other party no longer responded.

The White Hat Alliance told Time Finance: "Because I have been paying attention to the trademark registration field for a long time, I found that the Doudian trademark is not protected. I am just posting this to remind the Huang Taiji team."

It is understood that the "Doudian" APP is an independent mobile Internet content service company spun out of Huang Taiji. It will focus on global store exploration and Party B's carefully selected services, and serve registered members through paid subscriptions. It will be launched in December Launched on the 27th. Later, the "White Hat Alliance" discovered that its "Doudian" trademark had not been registered with the Trademark Office. "The Doudian was launched too hastily and may be registered by other merchants. Huang Taiji will no longer be able to use the trademark."

The White Hat Alliance further explained to Time Finance that once there is an infringement dispute over the "Doudian" trademark, the APP may be removed from the shelves, and online platforms such as WeChat public accounts cannot be registered. Stores named under this name will not be able to be listed for operation, etc.

Previously, there were many cases where operations were affected by trademark squatting. In 2017, the registration application for "Papi Jiang" was rejected due to the trademark being registered. The reason is that the trademark applied for registration is similar to other trademarks, such as "papi", "papi capital", etc.

Trademark squatting is a high-risk operation. You should not take advantage of it just to become famous and increase the visibility of your company. Regarding "malicious registration of trademarks", Article 31 of the Trademark Law stipulates: "You shall not use unfair means to preemptively register a trademark that is already used by others and has a certain influence." Therefore, "malicious registration" refers to the applicant's behavior of using unreasonable or illegal methods to apply to the Trademark Office for registration of a trademark that has been used by others but has not yet been registered.

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